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Who We Are

By pureadvantage 25th of February 2021

Who We Are Pure Advantage is a registered charity led by business leaders and supported by a collective of researchers and writers who investigate and promote opportunities for New Zealand...
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History

By pureadvantage 25th of February 2021

History Pure Advantage was first established in 2008 under the name The 100% Plan, with the aim of convincing the Government that Aoteara should create an economic strategy based on...
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Contact

By pureadvantage 25th of February 2021

Contact Get In Touch Your name*(Required)Your email*(Required) Subject*(Required)Your message (optional)CAPTCHA Δ Our Details Email: hello@pureadvantage.org Address: Pure Advantage PO Box 99421 Newmarket, 1149 Auckland, Aotearoa, New Zealand GET DIRECTIONS Join...
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What We Do

By pureadvantage 25th of February 2021

What We Do  It’s no exaggeration to say that the current massive swing towards renewable, zero carbon technologies and sustainable natural resources is a race against time to save the...
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Gear change:
Getting a grip on the fact(s)

By John Lang 28th of January 2021

In advance of the Climate Change Commission laying out its decarbonisation advice for the next 15 years, there’s one fact that stands out. New Zealand’s journey to net zero CO2…

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What the RUC?

By Dan Kahn 7th of September 2020

Featured image credit – Ben Haggar //  The transport sector makes up about 20% of New Zealand’s greenhouse gas (GHG) emissions and rapid industry-wide reductions are crucial to achieve a…

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‘The name’s Brick’ - COVID-19 and Climate Change

By John Lang 7th of September 2020

Despite the rumours, pandemic-caused restrictions have not been a ‘temporary reprieve’ or ‘silver lining’ for climate change.  In this infographic, Kiwi science communicator and climate expert John Lang introduces the…

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Innovation Policy 2.0 - Opportunities for an Economy at 2 metres

By Dr Anna Berka 7th of September 2020

As the national election comes into view, we find ourselves once again in a 2 meter economy, and continue to rip through billions of dollars in public stimulus, depleting government…

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Regenerative Tourism – Opportunity for Tourism Recovery?

By Dr Susanne Becken 31st of July 2020

What is Regenerative Tourism New Zealand has a history of sustainable tourism with many businesses making operational choices towards sustainability. So, what is different about the idea of Regenerative Tourism?…

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Imagining the Food System We Really Want

By Jacqui Macalister 30th of July 2020

It’s the dawn of the twenty-twenties, the make or break decade for climate change and humanity.  We’ve reached a tipping point for sustainability in virtually every sector on the planet,…

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Building Future-Proof Farms at Mangarara Station with Greg Hart

By Alina Siegfried 2nd of July 2020

How one Hawke’s Bay farmer is building economic and environmental resilience into his farm At the back of Greg Hart’s farm in the Hawkes Bay, two paddocks are growing grass…

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Taking Regenerative Agricultural Produce to Market with David Crutchley

By Alina Siegfried 2nd of July 2020

How origin tracing can instil consumer confidence in regeneratively produced foods When David Crutchley markets his lamb to international buyers, it’s the story of his biologically managed, soil-regenerating, lush green…

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Electrification of our economy will deliver profound benefits for consumers, jobs and climate - but we need a plan and fast

By Alison Andrew 24th of June 2020

New Zealand faces a unique opportunity to transform our economy through using our renewable electricity resources to replace fossil fuels. The benefits of electrification promise to be profound for consumers;…

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Sheep Included in Regenerative Agriculture

By Matt Philp 27th of May 2020

When Geoff Ross bought Lake Hawea Station in 2018, he said he wanted to be a changemaker and farm for the environment. Meanwhile, on the other side of the world,…

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Unexpected Reactions

By Emily McDowall 27th of May 2020

First forays into the world of emerging contaminants Less than two years ago, before our attention was taken up by a global pandemic and recession, we were on a quest…

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Discovering New Zealand Agriculture One Conversation at a Time

By Alissa Welker 27th of May 2020

How times have changed, last May I left Farmers Business Network, an Ag Tech start-up company in the U.S., to explore agriculture systems in other parts of the world. I…

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Regenerative Agriculture and Food Waste

By Tessa Vincent 27th of May 2020

Regenerative agriculture has become a hot topic in New Zealand. At its core, regenerative agriculture is about shifting from a carbon intensive food system to a regenerative, carbon-negative food system. …

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A Truly Sustainable COVID-19 Recovery

By Geoff Simmons 27th of May 2020

To paraphrase the saying – are we wasting a crisis?  With $20b still in the Government’s kitty, it is too soon to tell. But with $30b spent, there isn’t much…

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The Sartorial Skin You Are In Pt. 1

By Bernadette Casey 27th of May 2020

Part 1: The current state of the fashion industry. The word ‘fashion’ can evoke an elite clique of creatives to which ordinary clothes wearing people like you and me can…

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The Sartorial Skin You Are In Pt. 2

By Bernadette Casey 27th of May 2020

Part 2: How to build a better clothing industry, for everyone Clothes Neither you nor I, but our washed-out clothes: shirts, kameezes, and briefs under the starry sky on the…

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Pure Advantage TV

By Pure Advantage 12th of May 2020

WATCH THE FULL SERIES:     Back To Our Regenerative Future Follow the Campaign on Instagram    

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