Pure Advantage

Financing the Future

Financing the Future is a dynamic content project about impact investment. The format combines a briefing on impact investment in Aotearoa, NZ, video interviews with thought leaders, investment case studies, and provocations from experts working in the areas that offer immediate opportunities.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

Radiata pine plantations – a band aid to nowhere

Climate change policies, the Billion Tree initiative and recent news promote the establishment of extensive pine plantations to benefit Aotearoa New Zealand’s climate change response by sinking carbon. Others have questioned the benefit of short-rotation plantation pines compared to natural regeneration of native forests. Whilst afforestation has an important role in New Zealand’s climate change...

The future of forests are a matter of perspective

https://www.jasonhosking.com/

Much of what Don Carson states in his Nativist Mythology article is quite correct and I certainly don’t wish to discourage anyone from planting trees and forests by suggesting the choice of species should be paramount – the World is reaching a crisis point insofar as global warming is concerned and we need action right now (August – September is after all the best time to be planting trees...

Nativist mythology obstructs the fight against climate change

Planting indigenous trees is great for many reasons.  But we shouldn’t be fooled into thinking that in the fight against climate change they are better-because-they-are-natives. Some local academics and other commentators have been recently citing an international study published in April in Nature magazine (Simon Lewis et al) which concludes that indigenous forests are many times better than...

Climate change can be a catalyst for positive change

The Energy Efficiency and Conservation Authority (EECA) chief executive Andrew Caseley explains why it’s important to sow the seeds of hope when it comes to climate change – and how an upcoming campaign (Sept. 21) by the agency aims to galvanise consumers, businesses and organisations to take action. Climate change in the news If you feel like you are reading and seeing more articles and news...

Comparing apples with apples to achieve consistent carbon footprint calculations

The Carbon Footprint Standard is one year old In August 2018, the International Organisation for Standardisation (ISO) published the first standard for carbon footprinting of products: ISO 14067:2018. On the ISO’s anniversary together with Daniele Pernigotti, the convenor of this ISO working group we look back and discuss why the standard is more relevant today than ever. The standard development...

The value proposition of the Blue Economy for local communities

Fostering the 4 Well-Beings In my last article I touched on what it means for the ocean economy to be blue; exploring definitions of the Blue Economy and highlighting in particular, the need for sustainable growth in our oceans to meet a variety of economic, social, cultural and environmental outcomes. In this article, I explore how local communities can benefit from the Blue Economy and...

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