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O Tātou Ngahere


Aotearoa’s largest forestry conference to date, and our biggest gathering focused on indigenous forests reflected both concern over the perilous situation and enthusiasm for native afforestation to address the pressing existential crises we are facing.


The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.

O Tātou Ngahere

Our Regenerative Future

Financing The Future

The Human Element

Our Forest Future

Net Zero New Zealand


What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?


Our Advantages

The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.

Built Environment

The built environment, and the construction and building sector, has an instrumental role to play as Aotearoa moves towards a healthier, zero carbon nation.


Unleashing the taniwha means finding our niche on net zero markets, identifying sunrise supply chains and becoming even better at what we’re good at.

Nature-based Solutions

To fully harness nature as a climate solution, we must completely reframe the way we view our natural resources and landscapes.


Recent advice from the Climate Change Commission (CCC) confirms that New Zealand is not on track to meet its 2050 targets, earmarking an increase in renewable energy as a leading priority.

Smart Systems

Smart systems make optimal use of all the interconnected information and agents available to more efficiently optimise the use of limited resources for the benefit of society.


Nurtured right, trust can continue to be among our greatest assets for enduring prosperity and resilience in New Zealand’s journey towards a more sustainable future. 

What we’re vibing

We planted pine in response to Cyclone Bola – with devastating consequences. It is now time to invest in natives

During Cyclones Hale and Gabrielle the poor management of exotic plantations – primarily pine – has again led to extensive damage in Tairāwhiti.

New Zealand’s fatally flawed climate change strategy

New Zealand urgently needs a sustainable carbon strategy focused on native forests to provide long-term carbon sequestration without the need to buy dubious offshore offsets.

Time for stronger forestry regulations to control pollution

Forestry practices need updating to meet acceptable environmental bottom lines. The cycle of environmental damage caused by plantation forestry operations must stop.

In Australia’s Outback, a controversial cash crop is booming: Carbon

Australia’s booming carbon market has been heralded as pioneering. But critics say it’s greenwashing, and offers lessons for other countries trying to get to net-zero.

Aotearoa – ‘A place where talent wants to live – which is about looking after our pristine environment as much as anything’

– Sir Paul Callaghan

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Thank you! Here's the download link - Carbon Sequestration by Native Forest – Setting the Record Straight