Pure Advantage

Our Regenerative Future

Dig deep into case studies and journey’s of farmers, business leaders and scientists who are leading from the edge in regenerative agriculture. The following content aims to connect, educate and influence NZ's community of land stewards. Read, share and join this important conversation.

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Financing the Future

Financing the Future is a dynamic content project about impact investment. The format combines a briefing on impact investment in Aotearoa, NZ, video interviews with thought leaders, investment case studies, and provocations from experts working in the areas that offer immediate opportunities.

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Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

Regenerative Tourism – Opportunity for Tourism Recovery?

What is Regenerative Tourism New Zealand has a history of sustainable tourism with many businesses making operational choices towards sustainability. So, what is different about the idea of Regenerative Tourism? Just like there are many ways of describing more sustainable forms of agriculture, for example organic farming or permaculture, there are different approaches in tourism. Examples include...

Imagining the Food System We Really Want

It’s the dawn of the twenty-twenties, the make or break decade for climate change and humanity.  We’ve reached a tipping point for sustainability in virtually every sector on the planet, though arguably few on the scale of disruption in the food system. Regenerative agriculture (regen ag) is rapidly emerging worldwide as a new frontier for sustainable agriculture. So how do we make sense of the...

Building Future-Proof Farms at Mangarara Station with Greg Hart

How one Hawke’s Bay farmer is building economic and environmental resilience into his farm At the back of Greg Hart’s farm in the Hawkes Bay, two paddocks are growing grass side by side. As part of his monthly feed budgeting, Greg measures the grass growth in his pastures and has noticed that one of these paddocks is growing twice as much grass as the other.  Greg recently took back management of...

Taking Regenerative Agricultural Produce to Market with David Crutchley

How origin tracing can instil consumer confidence in regeneratively produced foods When David Crutchley markets his lamb to international buyers, it’s the story of his biologically managed, soil-regenerating, lush green pastures that first hooks them. But once they taste his product, they are sold.  David’s company Provenance Meat is an award winning supplier of high quality lamb to international...

Electrification of our economy will deliver profound benefits for consumers, jobs and climate – but we need a plan and fast

New Zealand faces a unique opportunity to transform our economy through using our renewable electricity resources to replace fossil fuels. The benefits of electrification promise to be profound for consumers; for jobs and our economy; and for our climate The question is, asks Transpower CEO Alison Andrew, are we ready and do we have a plan? Over the last two-and-a-half years, Transpower, as the...

Sheep Included in Regenerative Agriculture

When Geoff Ross bought Lake Hawea Station in 2018, he said he wanted to be a changemaker and farm for the environment. Meanwhile, on the other side of the world, Edzard van der Wyck was about to launch a carbon-negative merino knitwear brand aimed at setting a new red line for sustainable fashion. Now the pair have struck up a supply partnership that should help both achieve their goals.   Ross...

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