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Ō Tātou Ngahere

Recloaking Papatūānuku

Weaving climate and ecological resilience into our whenua.

What we’re vibing

Climate change and personal responsibility.

April 15, 2024

Explore the urgent call for personal responsibility in combating climate change along with the reflections of Emeritus professor David Norton as he confronts the realities of our collective inaction and offers insights on potential paths forward.

Open letter in support of the right to a sustainable environment.

April 9, 2024

Pure Advantage and 16 other organisations have asked government for support in the vote for the right to a clean, healthy, and sustainable environment to be introduced into the NZ Bill of Rights Act.

Finding [head]space and time for 2Mha more native forest.

April 8, 2024

Paul Quinlan, a landscape architect based in Te Tai Tokerau, a key member of the Northland Tōtara Working Group and a trustee of Tāne’s Tree Trust, gives his views on what interwoven land use really means, and how it looks, and how it will work for Recloaking Papatūānuku.


The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.

Ō Tātou Ngahere Conference

Ō Tātou Ngahere

Our Regenerative Future

Financing The Future

Our Forest Future

Net Zero New Zealand


What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?


Our Advantages

The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.

Built Environment

The built environment, and the construction and building sector, has an instrumental role to play as Aotearoa moves towards a healthier, zero carbon nation.


Unleashing the taniwha means finding our niche on net zero markets, identifying sunrise supply chains and becoming even better at what we’re good at.

Nature-based Solutions

To fully harness nature as a climate solution, we must completely reframe the way we view our natural resources and landscapes.


Recent advice from the Climate Change Commission (CCC) confirms that New Zealand is not on track to meet its 2050 targets, earmarking an increase in renewable energy as a leading priority.

Smart Systems

Smart systems make optimal use of all the interconnected information and agents available to more efficiently optimise the use of limited resources for the benefit of society.


Nurtured right, trust can continue to be among our greatest assets for enduring prosperity and resilience in New Zealand’s journey towards a more sustainable future. 

Aotearoa – ‘A place where talent wants to live – which is about looking after our pristine environment as much as anything’

– Sir Paul Callaghan

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Thank you! Here's the download link - Carbon Sequestration by Native Forest – Setting the Record Straight