Pure Advantage

Financing the Future

Financing the Future is a dynamic content project about impact investment. The format combines a briefing on impact investment in Aotearoa, NZ, video interviews with thought leaders, investment case studies, and provocations from experts working in the areas that offer immediate opportunities.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

Blue is the new Green

In this series of articles on the Blue Economy, marine sector environmental consultant, Fraser Stobie, unlocks some new thinking about the world’s aquatic economy, here’s the first article. The Blue Economy first started receiving attention as a stand-alone concept in 2012 as the world contended with sudden growth in ocean economies intermingled with increasingly rapid deterioration of...

3/3 – Can New Zealanders keep flying and reduce their carbon footprint?

Paul Callister and Wallace Rae consider, one of New Zealand’s emissions elephants in the room – aviation – and share views in this series of three articles (Pt.1 & Pt.2).  Part Three – The Solutions Alternative aviation fuels In our first article we explored the climate change problem faced by the aviation industry and in the second we considered many of  the challenges we...

2/3 – Can New Zealanders keep flying and reduce their carbon footprint?

Foggy Airport

Paul Callister and Wallace Rae consider, one of New Zealand’s emissions elephants in the room – aviation – and share views in this series of three articles. Part Two: The Challenge The Climate Change Response (Zero Carbon) Amendment Bill was introduced to Parliament in early May 2019. If passed into legislation, it will set a target of zero carbon emissions by 2050. Agriculture...

1/3 – Can New Zealanders keep flying and reduce their carbon footprint?

Air New Zealand Wing

Paul Callister and Wallace Rae consider, one of New Zealand’s emissions elephants in the room – aviation – and share views in this series of three articles. Part One: The Situation We need to decarbonise New Zealand’s aviation industry and must begin now. In Europe plans are being developed with an aim of decarbonising aviation. In addition, there is ongoing investment in alternative...

A Nod to NZ: What can we make of the advice from the UK’s Committee on Climate Change

The Committee on Climate Change (CCC) spoke firmly: the UK should legislate as soon as possible for a net zero economy by 2050. When the target is set in concrete, it’ll be, by some distance, the most purposeful climate commitment in the industrialised world. Those who don’t think our Zero Carbon Bill goes far enough — and those that do — should take note. If you hadn’t heard of net zero, you...

It’s high time to rethink low carbon innovation policy in New Zealand

New Zealand’s ability to build domestic clean technology industries and respond effectively to climate change is handicapped by a deep-seated rigid notion that low carbon innovation can come about on the back an ETS alone. This notion disregards the processes by which low carbon innovations have successfully been developed and become competitive to date. Concepts like ‘level playing fields’...

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