Campaigns
The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.

Kaitiakitanga
What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?
Our Advantages
The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.

What we’re vibing

Submission on a Biodiversity Credit System for Aotearoa New Zealand.
November 3, 2023
Indigenous biodiversity in Aotearoa New Zealand is in a dire state. Pure Advantage have made a joint submission with the EDS and WWF-NZ on a Biodiversity Credit System for NZ.

Why indigenous reforestation is a Treaty right – and the right thing to do.
October 25, 2023
Māori need the Government to urgently make better policy that will value native reforestation. Manu Caddie explains why it is the right thing to do.

NZ is currently on track for catastrophic runaway climate change.
October 10, 2023
Emertius Prof. David Norton and co-chair of Future Farmers NZ Finn Ross lay out four key areas the next government must urgently address if we’re to have any hope of tackling the climate crisis – this is their call to arms.

Seizing the moment for New Zealand’s native forests.
October 5, 2023
Climate delay and climate defeatism are just the latest manifestations of out-and-out climate denial, and they’re both morally reprehensible, writes Sir Jonathon Porritt.