Pure Advantage

Our Regenerative Future

Dig deep into case studies and journey’s of farmers, business leaders and scientists who are leading from the edge in regenerative agriculture. The following content aims to connect, educate and influence NZ's community of land stewards. Read, share and join this important conversation.

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Financing the Future

Financing the Future is a dynamic content project about impact investment. The format combines a briefing on impact investment in Aotearoa, NZ, video interviews with thought leaders, investment case studies, and provocations from experts working in the areas that offer immediate opportunities.

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Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

What the RUC?

Featured image credit – Ben Haggar //  The transport sector makes up about 20% of New Zealand’s greenhouse gas (GHG) emissions and rapid industry-wide reductions are crucial to achieve a sustainable net zero-emissions economy. It also represents one of the most difficult industries to decarbonize with steep technology cost hurdles and one of the most efficient incumbent fossil fuel supply...

‘The name’s Brick’ – COVID-19 and Climate Change

Despite the rumours, pandemic-caused restrictions have not been a ‘temporary reprieve’ or ‘silver lining’ for climate change.  In this infographic, Kiwi science communicator and climate expert John Lang introduces the world to a new climate character: the name’s ‘Brick’. Together, they explain why temporary CO2 emission reductions caused by COVID-19 will not slow down global warming — unless...

Innovation Policy 2.0 – Opportunities for an Economy at 2 metres

As the national election comes into view, we find ourselves once again in a 2 meter economy, and continue to rip through billions of dollars in public stimulus, depleting government coffers for the foreseeable time to come. It seems reasonable to assume that social distancing is likely here to stay. As it happens, we also happen to be putting in place the foundational building blocks of a...

Regenerative Tourism – Opportunity for Tourism Recovery?

What is Regenerative Tourism New Zealand has a history of sustainable tourism with many businesses making operational choices towards sustainability. So, what is different about the idea of Regenerative Tourism? Just like there are many ways of describing more sustainable forms of agriculture, for example organic farming or permaculture, there are different approaches in tourism. Examples include...

Imagining the Food System We Really Want

It’s the dawn of the twenty-twenties, the make or break decade for climate change and humanity.  We’ve reached a tipping point for sustainability in virtually every sector on the planet, though arguably few on the scale of disruption in the food system. Regenerative agriculture (regen ag) is rapidly emerging worldwide as a new frontier for sustainable agriculture. So how do we make sense of the...

Building Future-Proof Farms at Mangarara Station with Greg Hart

How one Hawke’s Bay farmer is building economic and environmental resilience into his farm At the back of Greg Hart’s farm in the Hawkes Bay, two paddocks are growing grass side by side. As part of his monthly feed budgeting, Greg measures the grass growth in his pastures and has noticed that one of these paddocks is growing twice as much grass as the other.  Greg recently took back management of...

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