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Ō Tātou Ngahere

Recloaking Papatūānuku

Weaving climate and ecological resilience into our whenua.

What we’re vibing

Tackling two crises with one Nature-based Solution.

February 26, 2024

Bradley Case, Hannah Buckley, and Sarah Bürli, ecologists at the Auckland University of Technology, write about addressing the biodiversity crisis with a Nature-based Solution to mitigate the effects of climate change.

Environmental groups say government’s plans breach free trade agreement.

February 16, 2024

A coalition of environment groups says New Zealand is breaching its free trade deal with the United Kingdom by rolling back environmental laws.

The Pure Advantage of native forests.

February 16, 2024

With successive waves of human settlement, the area of native forests has contracted to the extent that mature native forests now only occupy 24% of the land area of Aotearoa. Emeritus Prof. David Norton writes on our unique and incredibly precious native forests.

Campaigns

The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.

Ō Tātou Ngahere Conference

Ō Tātou Ngahere

Our Regenerative Future

Financing The Future

Our Forest Future

Net Zero New Zealand

Kaitiakitanga

What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?

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Our Advantages

The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.

Built Environment

The built environment, and the construction and building sector, has an instrumental role to play as Aotearoa moves towards a healthier, zero carbon nation.

Innovation

Unleashing the taniwha means finding our niche on net zero markets, identifying sunrise supply chains and becoming even better at what we’re good at.

Nature-based Solutions

To fully harness nature as a climate solution, we must completely reframe the way we view our natural resources and landscapes.

Renewables

Recent advice from the Climate Change Commission (CCC) confirms that New Zealand is not on track to meet its 2050 targets, earmarking an increase in renewable energy as a leading priority.

Smart Systems

Smart systems make optimal use of all the interconnected information and agents available to more efficiently optimise the use of limited resources for the benefit of society.

Trust

Nurtured right, trust can continue to be among our greatest assets for enduring prosperity and resilience in New Zealand’s journey towards a more sustainable future. 

Aotearoa – ‘A place where talent wants to live – which is about looking after our pristine environment as much as anything’

– Sir Paul Callaghan

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Thank you! Here's the download link - Carbon Sequestration by Native Forest – Setting the Record Straight