What we’re vibing
The ungulate dilemma facing Recloaking Papatūānuku
August 29, 2024
Feral ungulates (primarily deer, goats and pigs) are more abundant in Aotearoa today than they have been for many decades, or in some areas, ever. Ask a hill country farmer or anyone who goes into the backcountry and they will tell you that the anecdotal evidence is clear in terms of devastated forest understories and high numbers of animals seen on farmland.
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Second Emissions Reduction Plan (ERP2) Submission
August 26, 2024
Pure Advantage has made a submission in response to the Ministry for the Environment’s (MfE’s) Discussion Document on New Zealand’s Second Emissions Reduction Plan (ERP2).
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What will Recloaking Papatūānuku look like on the ground?
July 17, 2024
Recloaking Papatūānuku is an ambitious initiative developed by Pure Advantage that aims to plant and restore 5 million ha of native forests and wetlands over the next few decades. These new and enhanced native forests and wetlands will increase landscape resilience, help conserve our unique native biodiversity and permanently sequester atmospheric CO2
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Campaigns
The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.
Kaitiakitanga
What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?
Our Advantages
The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.
