Who We Are

Pure Advantage is a registered charity led by business leaders and supported by a collective of researchers and writers who investigate and promote opportunities for New Zealand to fulfil its massive potential for green growth.

Pure Advantage was founded in 2011 by Phillip Mills, a pioneer of the international fitness industry, and is overseen by a Board of Trustees comprising business and community leaders from across New Zealand. Current Board membership is: Phillip Mills, Katherine Corich, Rob Morrison (Chair), Geoff Ross, Sir Mark Solomon and Sir Stephen Tindall. The day-to-day running of Pure Advantage is overseen by a Secretariat comprising an Executive Director, Simon Millar.

Pure Advantage’s research has not been driven by environmental idealism or fear of climate change. Rather, our reports are an accumulation of impartial economic data. They demonstrate that not only can New Zealand rescue itself from environmental decline but that there is a significant economic benefit in doing so.

We would also like to point out that our campaign has been charitably funded by our trustees alone – there are no corporate mandates or Government directives, just successful Kiwis interested in seeing a lot more successful Kiwis.

Trustees

Katherine Corich

“I’m delighted to be a trustee of Pure Advantage,” she says. “Our beautiful country has so many natural advantages and it’s vital that we protect, enhance and use them sustainably for the greater good. Pure Advantage strives to deliver economic strength for New Zealand in everything from AgriTech, to biodiversity and renewable energy. It’s our chance to get New Zealand on the world stage as a leader in sustainability.”

Katherine Corich qualified as a commercial pilot before turning her considerable energy and intellect to becoming an expert in business transformation. Sysdoc Group, the New Zealand-based international business consultancy she founded 30 years ago, now has offices in four countries and a client list that includes the likes of Jaguar Land Rover, National Australia Bank and the Vodafone Group. An Associate Fellow of the University of Oxford – Saïd Business School, with an MA in Linguistics, she has recently been inducted into the NZ Hi-Tech Hall of Fame, was 2015 UK New Zealander of the Year, and has twice won the Ernst & Young Entrepreneur of the Year Award, among other accolades, while Sysdoc has been recognised for both its carbon reduction efforts and family-friendly workplace policies.

Phillip Mills (Founder)

Pure Advantage was founded in 2011 by Phillip Mills, a pioneer of the international fitness industry, and is overseen by a Board of Trustees comprising business and community leaders from across New Zealand. Current Board membership is: Phillip Mills, Katherine Corich, Rob Morrison (Chair), Geoff Ross, Sir Mark Solomon and Sir Stephen Tindall. The day-to-day running of Pure Advantage is overseen by a Secretariat comprising an Executive Director, Simon Millar. Pure Advantage’s research is not been driven by environmental idealism or fear of climate change. Rather, our reports are an accumulation of impartial economic data. They demonstrate that not only can New Zealand rescue itself from environmental decline but that there is a significant economic benefit in doing so. We would also like to point out that our campaign has been charitably funded by our trustees alone – there are no corporate mandates or shadowy Government funding, just successful Kiwis interested in seeing a lot more successful Kiwis.

Rob Morrison

“You can’t distribute wealth without generating it first. New Zealand needs to generate wealth as a country in order to make the investment required to arrest New Zealand’s long term decline relative to other OECD countries. I believe Pure Advantage and the people involved can make a difference by getting this country focused on the opportunities available from the global shift to Green Growth.

There is no country that depends on clean and green for its global image as much as New Zealand does but we are not leading the charge on green growth, in fact we are nowhere close and we need to be. I am only too happy to be involved in order to help resolve that situation, to the benefit of all New Zealanders.”

Rob became Chairman of H.R.L. Morrison & Co in 2012. He was appointed as an independent director of Kiwibank in 2009 and was Chairman until 2017. He retired as Chairman of Hong Kong based CLSA Asia Pacific Markets in 2009, having held the dual role of CEO and Chair from 2002-2008. Prior to joining CLSA, Rob was an Executive Vice President and Head of Equities at Bankers Trust Australia and Chief Executive Officer of Bankers Trust New Zealand. Rob is a council member of the Asian Corporate Governance Association, a director on the Asian advisory board of The Nature Conservancy – a private organisation working to protect ecologically important lands and water – and an advisory professor at Nankai University in Tianjin, China. He was also a member of the Copenhagen Climate Council, a global collaboration between business leaders, scientists and policy makers to work together for a successful new UN protocol to replace the 1997 Kyoto Protocol. Rob also chairs Pure Advantage, a group committed to helping New Zealand capitalise on the opportunities available from a global shift to 'green growth'.

Geoff Ross

“I am involved in Pure Advantage, because I believe it is what will give this country a competitive advantage. As the world looks for greener – food, beverage, tourism, energy, technology, fashion, etc, business opportunities will emerge. With a Pure Advantage and some haste, we can grab these opportunities. Creating wealth for all New Zealanders.”

Geoff was the founder and CEO of 42 Below Limited which was a listed company for three years prior to its sale to Bacardi in late 2006. Prior to 42 Below, he was a Managing Partner and Board Member of DDB Advertising for two years and was a Client Service Director and Management Team Member for Saatchi & Saatchi in Wellington for eight years. Geoff is also a board member of the Melanoma Foundation and Advisor to Air New Zealand’s ‘Grab a Seat’ initiative. Geoff is currently the Chairman of Ecoya, a luxury scented candle and skincare company.

Sir Mark Solomon

“Ngāi Tahu has a whakatauki (proverb) that says ‘Mō tātou, ā, mō kā uri ā muri ake nei’ – which means ‘For us, and our children after us’. These resonate with the principles of Pure Advantage – creating a better future for those generations yet to come,”

Mark Solomon is of Ngai Tahu and Ngāti Kuri descent, and is from Kaikoura on the east coast of Te Waipounamu. He is the elected Kaiwhakahaere (chair) of Te Runanga o Ngai Tahu, a position he has held since 1998. Mark has represented his Kaikoura Runanga since 1988 and has contributed to his community in many capacities, ranging from roles as a trustee of Takahanga Marae, the local school board and on the board of the Museum of New Zealand Te Papa Tongarewa, a position he held from 2001-07. Mark currently holds directorships with Te Hapai Mauri Ltd, Te Pataka o Tangaroa and Te Pataka o Rauru. He is also a Summit Member of the Hillary Institute and a member of Te Kawai Taumata. Mark believes a true rangatira is a servant of the people and reflects this in his role in helping establish the Iwi Chairs Forum and his ambition of kotahitanga for Māori.

Sir Stephen Tindall

“I am an investor in green growth companies in NZ such as Lanzatech, 3R, Wellington Drive, Solar City and believe these types of companies hold the key to New Zealand’s future. Green growth now is a sector globally which is not only proving a good financial return but provides solutions to mitigate climate change. It’s my ambition that we can encourage thousands of New Zealanders to understand the benefits of green growth companies and invest in them to make NZ more economically viable and a leader in environmental sustainability.”

In 1982 Stephen founded The Warehouse, a private company until late 1994 when it floated on the New Zealand Stock Exchange. Stephen held the position of Managing Director until January 2001, then appointed a CEO and assumed position of Founder. He returned as Group CEO from May 2003 until October 2004. The Warehouse Group now has 85 retail and 43 Warehouse Stationery stores in New Zealand. His current positions include; Founder and Director-The Warehouse Group Ltd, Chair-Job Summit Working Group, Patron-Mistletoe Bay Trust, Chair-Climate Change Forum and Broadband Investment Forum, Chair-Growth & Innovation Advisory Board, Council Member of the World Business Council for Sustainable Development (Co-founder and Chair of NZBCSD, 2000-2004), Founding Member of the New Zealand Institute, Co Founder and Director of KEA (Kiwi Expat Association), Founder and Trustee-The Tindall Foundation, Founder and Trustee-Alay Buhay Educational Foundation, and Investor in New Zealand Enterprises.

1947-2012

Sir Paul Callaghan

The late Sir Paul Callaghan was a world leading scientist in the fields of nanotechnology and magnetic resonance, and held the position of Alan MacDiarmid Professor of Physical Sciences, School of Chemical and Physical Sciences, Victoria University of Wellington. Sir Paul was past president of both the Academy Council of the Royal Society of New Zealand, and the International Society of Magnetic Resonance.

His work put Sir Paul and New Zealand on the international stage and his mantelpiece featured an array of honours for his endeavours. He was awarded the Rutherford Medal, NZ’s highest scientific honour, in 2005. He was appointed a Principal Companion of the New Zealand Order of Merit in 2006. In 2007 Sir Paul was recognised with a KEA World Class New Zealand Award and the Sir Peter Blake Medal. He was knighted in 2009, and in 2011 was named Kiwibank “New Zealander of the Year”.

1957-2012

Lloyd Morrison

“New Zealand is very well placed to see the increasing impact of climate change as an opportunity, not a threat. As politicians, regulators, trade officials and consumers internationally focus on increased environmental standards as a pre-requisite for market support New Zealand will have to present itself consistently as meeting or beating world expectations of us. As a New Zealander I can see the benefits both for our own living standards and for the appeal of our exports. It’s time to start walking the talk.”

The late Lloyd Morrison was the founder and Executive Chairman of H.R.L Morrison & Co, a specialist infrastructure business. Lloyd was a Director of Infratil, Auckland International Airport, and Fisher Funds and Chairman of Snapper. As a long term supporter of the arts and music in particular, he established the HRL Morrison Music Trust in 1995 to support New Zealand musicians and composers, with a special emphasis on the production and marketing of recordings on the Trust Records label. Lloyd was also a Partner in New Zealand music publisher Promethean Editions.

Secretariat

Simon Millar

“Simon has achieved success in Management, Business Development and Sustainable Strategy from working in corporate America and New Zealand. Simon’s specialty knowledge in sustainable business growth has been underpinned by postgraduate study at the University of California Los Angeles (UCLA), where he gained a wide-ranging understanding of environmental science, technology, whole-systems design and accreditation in Leadership in Energy and Environmental Design (LEED GA).

Simon is also an accomplished creative sector innovator with an award winning background in the entertainment business in Los Angeles earning credits as Manager, Producer and Executive Producer on over 35 Feature Film and TV projects. A turning point came in 2006 when he was developing a TV series based on Elizabeth Kolbert’s “Field Notes from a Catastrophe” when Inconvenient Truth came out. This turned the wheels for personal action so he sold his GMC Yukon 4×4 urban assault vehicle and bought a Prius and focused on doing future business with a greater purpose. He returned to New Zealand in 2014 to lead change and drive Pure Advantage forward by developing the multi-sector media platform that it is today – investigating, promoting and communicating green growth opportunities that align to New Zealand’s natural advantages.”