Who we are

  • Reset

Pure Advantage is a registered charity led by business leaders and supported by a collective of researchers and writers who investigate and promote opportunities for New Zealand to fulfil its massive potential for green growth.

Pure Advantage was founded in 2011 by Phillip Mills, a pioneer of the international fitness industry, and is overseen by a Board of Trustees comprising business and community leaders from across New Zealand. Current Board membership is: Phillip Mills, Katherine Corich, Rob Morrison (Chair), Geoff Ross, Sir Mark Solomon and Sir Stephen Tindall. The day-to-day running of Pure Advantage is overseen by a Secretariat comprising an Executive Director, Simon Millar.

Pure Advantage’s research is not been driven by environmental idealism or fear of climate change. Rather, our reports are an accumulation of impartial economic data. They demonstrate that not only can New Zealand rescue itself from environmental decline but that there is a significant economic benefit in doing so.

We would also like to point out that our campaign has been charitably funded by our trustees alone – there are no corporate mandates or shadowy Government funding, just successful Kiwis interested in seeing a lot more successful Kiwis.


Add comment


We invite you to contribute to the discussion by submitting articles written within the context of our Advantages.
Join us

Subscribe to our newsletter

Subscribe to our newsletter

Join our mailing list to receive the latest news and updates on Pure Advantage and New Zealand's Green Growth. 

Thanks, you have been subscribed.