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Built Environment Overview

By Pure Advantage 10th of March 2021

Built Environment Andrew Eagles Advantage Overview Buildings aren’t just bricks and mortar. Buildings are places where we create memories. Buildings are places where we build New Zealand businesses. They are...
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Trust Overview

By Pure Advantage 10th of March 2021

Trust Josephine Cutfield Advantage Overview Trust — both in people and institutions — is a powerful driver of economic progress, democratic functioning and individual wellbeing. Defined broadly as someone’s belief...
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Ka ora te whenua, ka ora te tangata; When the land is well we are well

By Rob McGowan 10th of March 2021

We need to care for Papatūānuku, the earth mother, if she is to care for us. The Māori concept of mauri, which encompasses the web of interconnections which go to making the whenua healthy, can guide us when we are planting new forests.
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Trust

By Pure Advantage 10th of March 2021

Trust Nurtured right, trust can continue to be among our greatest assets for enduring prosperity and resilience in New Zealand’s journey towards a more sustainable future.  Read More Josephine Cutfield...
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Smart Systems

By Pure Advantage 10th of March 2021

Smart Systems Worldclass New Zealander and global green cities expert, and associate Director with the European Bank for Reconstruction and Development Dr Nigel Jollands, walks us through some of the...
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Renewables

By Pure Advantage 10th of March 2021

Renewables Aotearoa has long held a global advantage courtesy of its green electricity — but it’s high time we shared that renewable advantage across our whole energy economy. Learn More...
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Nature-based Solutions

By Pure Advantage 10th of March 2021

Nature-based Solutions As the climate crisis deepens, we are becoming more aware of just how badly we have failed to respect our most precious asset: nature. We depend entirely on...
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Innovation

By Pure Advantage 10th of March 2021

Innovation Unleashing the taniwha means finding our niche on net zero markets, identifying sunrise supply chains and becoming even better at what we’re good at. COMING SOON FilterInnovation Unexpected ReactionsFirst...
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O Tātou Ngahere

By Pure Advantage 10th of March 2021

O Tātou Ngahere OUR FOREST Play Video Watch Documentary Webisodes & Podcasts Available Now Foreword Aotearoa is an archipelago of islands, set in the heart of the world’s largest ocean. ...
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Net Zero NZ

By Pure Advantage 9th of March 2021

As a member of the Joint Project Committee, Pure Advantage is pleased to be involved in the release of Net Zero New Zealand. The report was authored by London-based Vivid...
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The Human Element

By Pure Advantage 9th of March 2021

The Human Element is a riveting and visually rich documentary featuring James Balog, that tells stories of climate change impact with compassion and heart. The movie explores the basic constituents of life…
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Campaigns

By Pure Advantage 9th of March 2021

Campaigns Think Like a Forest Recloaking Papatūānuku O Tātou Ngahere Conference O Tātou Ngahere Our Regenerative Future Financing The Future The Human Element Our Forest Future Global Entrepreneurship Net Zero...
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Our Regenerative Future

By Pure Advantage 9th of March 2021

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The Pure Advantages of Native Forests

By Emeritus Prof. David Norton 9th of March 2021

Aotearoa/New Zealand’s native forests are unique and special in terms of their biodiversity and their contribution to all New Zealanders’ cultural identity. Our remaining native forests are still under serious threat; the author argues for nature-based solutions based round long-term, intergenerational thinking and putting people in the centre of the narrative about native forests.
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About

By Pure Advantage 5th of March 2021

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Built Environment

By Pure Advantage 3rd of March 2021

Built Environment The built environment, and the construction and building sector, has an instrumental role to play as Aotearoa moves towards a healthier, zero carbon nation. That’s because our built...
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Advantages

By Pure Advantage 3rd of March 2021

Building forward better To guard, to reciprocate, to embrace obligations, to be custodians, to manage relationships between people and nature, to ‘walk backwards into the future’. The concept of kaitiakitanga...
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Authors

By Pure Advantage 1st of March 2021

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Who We Are

By pureadvantage 25th of February 2021

Who We Are Pure Advantage is a registered charity led by business leaders and supported by a collective of researchers and writers who investigate and promote opportunities for New Zealand...
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History

By pureadvantage 25th of February 2021

History Pure Advantage was first established in 2008 under the name The 100% Plan, with the aim of convincing the Government that Aoteara should create an economic strategy based on...
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Contact

By pureadvantage 25th of February 2021

Contact Get In Touch Your name*(Required)Your email*(Required) Subject*(Required)Your message (optional)CAPTCHA Δ Our Details Telephone: +64 9 600 6408 Email: hello@pureadvantage.org Address: Pure Advantage PO Box 99421 Newmarket, 1149 Auckland, Aotearoa,...
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