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Race Plan

By pureadvantage 14th of October 2021

Race Plan Introduction Earth’s resources are finite. Only the willfully delusional continue to disregard the impact that humankind is having on our planet. The challenge sustainable living represents to all...
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Green Growth

By pureadvantage 14th of October 2021

Green Growth Foreword Since the financial crisis and the Great Recession, economic growth has been at the top of the political agenda in most countries. In some quarters, there have...
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Privacy Policy

By Pure Advantage 23rd of March 2021

PRIVACY POLICY (as at 23/03/2021) INTRODUCTION Pure Advantage Incorporated, a charity registered in New Zealand, with the registration number CC54861, and having its registered office in Auckland, New Zealand and the Site...
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Terms & Conditions

By Pure Advantage 23rd of March 2021

TERMS OF SERVICE (as at 23/03/2021) INTRODUCTION Welcome to Pure Advantage’s website https://pureadvantage.org (“Site”).  Pure Advantage Incorporated is a charity registered in New Zealand, with the registration number CC54861, and having its registered office...
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Interwoven Land Use: Values and Principles

By Dr David Hall 23rd of March 2021

The ETS is proving effective in helping New Zealand reduce its net carbon emissions in the short term, but is stimulating high-risk land-use with a narrow focus. David Hall argues...
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The Conservation Estate

By Alan McDonald 22nd of March 2021

There is an unprecedented interest to protect and restore our whenua, this reflects a turning point in the appetite to embrace and enrich our native forests. However, we need to ensure that we apply ecological rigour to this groundswell of interest to protect the mauri of our native ngahere. The Department of Conservation has a major role to play in conserving New Zealand’ s native forests and heritage.
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The device that reverses CO2 emissions

By Pure Advantage 22nd of March 2021

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Healing our Markets with Better Facts

By Nathalie Whitaker 22nd of March 2021

Can capitalism cool the planet? Nathalie Whitaker asks why native trees are so undervalued, and finds 12 ways to approach the quandary of putting a true financial value on native...
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Ten Golden Rules for Large-scale Establishment of Native Forest

By Dr David Bergin 22nd of March 2021

Establishing native forests on a large scale is far easier said than done, and there are many examples of costly but disappointing native forest regeneration and planting schemes. Dr David...
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Conservation on Private Land is More Common than You Think

By Dan Coup 22nd of March 2021

The QEII National Trust is a long-standing, well-respected contributor to habitat conservation in Aotearoa New Zealand. The organisation is busier than ever helping landowners protect valuable habitats through covenanting. This...
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Overcoming the Biosecurity Risks Facing Native Forests

By Bill Dyck 22nd of March 2021

New Zealand has probably the best biosecurity system in the world, but there is little investment in protecting native forests from pest and pathogen incursions. Recent highly damaging incursions such...
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Financing Biodiversity

By Annabell Chartres 22nd of March 2021

Establishing native forests requires significant upfront investment, but the return they bring to our natural environment, and the communities of Aotearoa New Zealand is significant. There is a role for...
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Haere taka mua, taka muri. Kaua e whai

By Adrian Loo 22nd of March 2021

How will New Zealand look in 100 years, and what will its citizens value most? New Zealand’s future foresters envisage a country ranked #1 in the world for personal well-being,...
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Big Read: Catalyzing Investment in Native Forests and World-Class Forestry in Aotearoa New Zealand

By Prof. John Foppert 22nd of March 2021

New Zealand’s native forests have the potential to be world-class, producing timber sustainably and conferring many other benefits. Such forests require far-sighted and knowledgeable foresters - people who are intrinsically...
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Is There Business Case for Native Forestry?

By Gerard Horgan 22nd of March 2021

A conventional business case, as typically used to assist many investment or management decisions, is not the right tool for decisions around the infinitely complex and varied land-use that is...
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Quantifying Multi-purpose Indigenous Forest Management in NZ

By Michael Thornton-Pay 19th of March 2021

Woodside Forest, North Canterbury, is one of the few commercial New Zealand forests with a long history of being managed on ‘near to nature’ forest principles for multiple benefits. The...
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Valuing Native Forest on Private Land

By Dr David Bergin 19th of March 2021

Our very survival is dependent on the natural world – we all need food, clean water, and shelter. There are many services that natural ecosystems provide that most of us...
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Te Uru Rākau Forest Industry Transformation Plan

By Oliver Hendrickson 19th of March 2021

The Government is planning for a low carbon future in which the forestry and wood processing sectors will play a major role. Significant investment is required, not only in new...
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Native Trees and Professional Foresters

By James Treadwell 19th of March 2021

Most professional foresters would love to grow more native trees. The reality is that generally their job is about generating a competitive return on investment for forest owners, something that,...
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Aotearoa New Zealand needs a National Forest Policy

By Andrew McEwen 19th of March 2021

Forests, whether of native or introduced species, whether in public or private ownership, whether large or small, and regardless of the management objectives of the owner, are long-term investments which...
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Near-to-Nature Forestry in Practice: Case Studies

By Harriet Palmer 19th of March 2021

We have plenty of fine words and good intentions, but what is actually happening in forests and on farms to restore our native forests and ecosystems? These four case studies...
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