Watch the Think Like a Forest Trailer
Recloaking Papatūānuku COP 28 launch video
O Tātou Ngāhere documentary teaser
Financing the future : impact investment
Recloaking Paptūānuku Infographic
Articles
Policy Brief: How Thinking Like A Forest Can Build Climate Resilience Throughout Aotearoa New Zealand.
August 20, 2025
Why Aotearoa New Zealand urgently needs a national climate change resilience plan
August 01, 2025
Vast national restoration project must start locally
September 13, 2024
Campaigns
The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.
Kaitiakitanga
What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?
Our Advantages
The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.




