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New Zealand is currently on track for catastrophic runaway climate change: A call to arms

By Emeritus Prof. David Norton 10th of October 2023

Both major political parties have acknowledged that climate change is the greatest challenge of our time. Yet Aotearoa New Zealand is currently on track for up to three degrees of...
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Seizing the moment for New Zealand’s native forests

By Sir Jonathon Porritt 5th of October 2023

I returned to the UK in early August, after another wonderfully enjoyable visit to Aotearoa New Zealand – my second home – which included an opportunity to find out more...
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Climate change - enough with the excuses

By Geoff Ross 10th of September 2023

New Zealand’s response to climate change is: “Yeah but…” Yeah but, we are too small to make a difference. Yeah but, it won’t really affect us. Yeah but, what about...
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Recloaking Papatūānuku - Success Message

By Pure Advantage 4th of July 2023

Thanks for subscribing! Download Proposal Support Us Table of contents Call to Action Launching Recloaking Papatūānuku to the world at COP28 Recloaking Papatūānuku Infographic by John Lang Section 1: Proposal...
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Business Case

By Pure Advantage 28th of June 2023

Business Case The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines...
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Implementation

By Pure Advantage 26th of June 2023

Implementation The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines some...
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Rationale

By Pure Advantage 26th of June 2023

Rationale The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines some...
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Guiding Principles

By Pure Advantage 26th of June 2023

Guiding Principles The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines...
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Introduction

By Pure Advantage 26th of June 2023

Introduction The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines some...
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The Proposal

By Pure Advantage 26th of June 2023

The Proposal Join the movementDownload Proposal What is proposed? Specifically, over the next 10 years, this national initiative proposes to strategically reforest and restore an initial 2.1 million hectares of...
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Recloaking Papatūānuku (v2)

By Pure Advantage 13th of June 2023

There is no excerpt because this is a protected post.
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What we're vibing

By Pure Advantage 20th of April 2023

Articles Policy Brief: How Thinking Like A Forest Can Build Climate Resilience Throughout Aotearoa New Zealand December 10, 2025 READ THE ARTICLE Why Aotearoa New Zealand urgently needs a national...
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Our Forest Future

By Pure Advantage 6th of April 2023

Foreword Our Forest Future By Dr David Hall Tongariro National Park. © Josh Griggs “Haere taka mua, taka muri. Kaua e whai. Go in front, not behind. Don’t follow!” - Māori...
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Recloaking Papatūānuku

By Pure Advantage 8th of March 2023

Section Links MenuContentsVideosJoin the MovementProposalBusiness CaseInfographic Play Video Call to Action Aotearoa New Zealand’s rivers are polluted and choked with sediment, and forests are falling silent. Storms rage across our...
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Whio rescue shows why we should abandon the myth of reserves

By Emeritus Prof. David Norton 14th of November 2022

Ahead of the United Nations biodiversity summit in Montreal, Prof David Norton argues for a truly collaborative and active management approach to conservation. The Eastern Whio Link project in the...
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What We Do Copy

By Pure Advantage 17th of October 2022

What We Do  It’s no exaggeration to say that the current massive swing towards renewable, zero carbon technologies and sustainable natural resources is a race against time to save the...
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O Tātou Ngahere Conference: Summary

By pureadvantage 13th of October 2022

O Tātou Ngahere CONFERENCE: REGENERATING OUR LANDSCAPE WITH NATIVE FOREST Navigate to the next section O Tātou Ngahere was Aotearoa New Zealand’s largest forestry conference to date, and our biggest...
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Carbon mining - short term gain, long term pain

By Rob Morrison 7th of September 2022

There is a new risk to you – the taxpayer – from the government’s recent decision to back off from excluding exotic species like pine from the permanent forest category...
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Home

By Pure Advantage 17th of June 2022

Learn More “It was more than a visual experience - it was a wake-up call, a healing, and a lesson in what becomes possible when we truly listen to the...
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O Tātou Ngahere Conference

By pureadvantage 17th of June 2022

O Tātou Ngahere Conference Regenerating our landscapes with native forests GET TICKETS Tāne's Tree Trust has partnered with Pure Advantage to produce a two-day conference at Te Papa Tongarewa on...
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Carbon Sequestration by Native Forest – Setting the Record Straight

By Mark Kimberley 1st of April 2022

New research demonstrates that well-managed planted indigenous forest is better at sequestering carbon and faster growing than commonly considered.  Data from Tāne’s Tree Trust Indigenous Plantation Database show that: carbon...
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