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Bridging the gap between the wisdom of our elders and the innovation of our youth

By Sophie Handford 17th of December 2023

Sophie Handford is an activist and politician chairing the Strategy, Operations & Finance Committee of the Kāpiti Coast District Council. In 2019, she founded School Strike 4 Climate in Aotearoa...
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Will New Zealand be laughed at or celebrated at COP28?

By Rob Morrison 30th of November 2023

New Zealand’s approach at previous COPs has underwhelmed, earning us successive “fossil” awards. These ironically titled awards are given to the countries who are “doing the most to achieve the...
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Why indigenous reforestation is a Treaty right - and the right thing to do

By Manu Caddie 25th of October 2023

Manu Caddie (Ngāti Pūkenga, Ngāti Hauā) is a biotechnology entrepreneur focused on truly sustainable land use and an indigenous bioeconomy. He is an advocate for restoring diverse native forest on...
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New Zealand is currently on track for catastrophic runaway climate change: A call to arms

By Emeritus Prof. David Norton 10th of October 2023

Both major political parties have acknowledged that climate change is the greatest challenge of our time. Yet Aotearoa New Zealand is currently on track for up to three degrees of...
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Seizing the moment for New Zealand’s native forests

By Sir Jonathon Porritt 5th of October 2023

I returned to the UK in early August, after another wonderfully enjoyable visit to Aotearoa New Zealand – my second home – which included an opportunity to find out more...
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Climate change - enough with the excuses

By Geoff Ross 10th of September 2023

New Zealand’s response to climate change is: “Yeah but…” Yeah but, we are too small to make a difference. Yeah but, it won’t really affect us. Yeah but, what about...
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Recloaking Papatūānuku - Success Message

By Pure Advantage 4th of July 2023

Thanks for subscribing! Download Proposal Support Us Table of contents Call to Action Launching Recloaking Papatūānuku to the world at COP28 Recloaking Papatūānuku Infographic by John Lang Section 1: Proposal...
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Business Case

By Pure Advantage 28th of June 2023

Business Case The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines...
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Implementation

By Pure Advantage 26th of June 2023

Implementation The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines some...
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Rationale

By Pure Advantage 26th of June 2023

Rationale The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines some...
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Guiding Principles

By Pure Advantage 26th of June 2023

Guiding Principles The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines...
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Introduction

By Pure Advantage 26th of June 2023

Introduction The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines some...
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The Proposal

By Pure Advantage 26th of June 2023

The Proposal Join the movementDownload Proposal What is proposed? Specifically, over the next 10 years, this national initiative proposes to strategically reforest and restore an initial 2.1 million hectares of...
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Recloaking Papatūānuku (v2)

By Pure Advantage 13th of June 2023

There is no excerpt because this is a protected post.
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What we're vibing

By Pure Advantage 20th of April 2023

Articles Policy Brief: How Thinking Like A Forest Can Build Climate Resilience Throughout Aotearoa New Zealand December 10, 2025 READ THE ARTICLE Why Aotearoa New Zealand urgently needs a national...
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Our Forest Future

By Pure Advantage 6th of April 2023

Foreword Our Forest Future By Dr David Hall Tongariro National Park. © Josh Griggs “Haere taka mua, taka muri. Kaua e whai. Go in front, not behind. Don’t follow!” - Māori...
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Recloaking Papatūānuku

By Pure Advantage 8th of March 2023

Section Links MenuContentsVideosJoin the MovementProposalBusiness CaseInfographic Play Video Call to Action Aotearoa New Zealand’s rivers are polluted and choked with sediment, and forests are falling silent. Storms rage across our...
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Whio rescue shows why we should abandon the myth of reserves

By Emeritus Prof. David Norton 14th of November 2022

Ahead of the United Nations biodiversity summit in Montreal, Prof David Norton argues for a truly collaborative and active management approach to conservation. The Eastern Whio Link project in the...
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What We Do Copy

By Pure Advantage 17th of October 2022

What We Do  It’s no exaggeration to say that the current massive swing towards renewable, zero carbon technologies and sustainable natural resources is a race against time to save the...
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O Tātou Ngahere Conference: Summary

By pureadvantage 13th of October 2022

O Tātou Ngahere CONFERENCE: REGENERATING OUR LANDSCAPE WITH NATIVE FOREST Navigate to the next section O Tātou Ngahere was Aotearoa New Zealand’s largest forestry conference to date, and our biggest...
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Carbon mining - short term gain, long term pain

By Rob Morrison 7th of September 2022

There is a new risk to you – the taxpayer – from the government’s recent decision to back off from excluding exotic species like pine from the permanent forest category...
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