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  This case study documents the evolution of Recloaking Papatūānuku and the Think Like A Forest campaign as a single, evolving programme. It traces the initiative from its scientific and…

    Climate change is influencing increasingly impactful and extreme weather events here in Aotearoa New Zealand. However, our current system for tackling carbon emissions is working against biodiversity restoration…

David Norton says for Recloaking Papatūānuku to be successful, it needs to be driven from the bottom up, a ‘forest-roots’ initiative, led by the people on the ground, with support…

Feral ungulates (primarily deer, goats and pigs) are more abundant in Aotearoa today than they have been for many decades, or in some areas, ever. Ask a hill country farmer…

Pure Advantage has made a submission in response to the Ministry for the Environment’s (MfE’s) Discussion Document on New Zealand’s Second Emissions Reduction Plan (ERP2).

Recloaking Papatūānuku is an ambitious initiative developed by Pure Advantage that aims to plant and restore 5 million ha of native forests and wetlands over the next few decades. These…

In their recently released climate strategy, the Government signalled their support of Nature-based Solutions (NbS). While the Government is keen to see the private sector design and implement Nature-based solutions,…

Pure Advantage recently submitted on the Climate Change Commission’s review of New Zealand’s 2050 emissions reduction target, including whether aviation and shipping emissions should be included, and recommendations on New…