Think Like a Forest is a film about the incredible, diverse native forests in Aotearoa and all of their benefits. Yet, over two thirds of New Zealand’s native forests are already gone and more are being damaged because of human activity. In Think Like a Forest, we present the vision for a regenerative future where humans can change this destructive trajectory through connecting with nature and taking action for Recloaking Papatūānuku.
Recloaking Papatūānuku is an ambitious, national-scale environmental initiative that will mobilise people to keep intact the old forests we have, remove predators, and carry out restoration of native bush across more than two million hectares of Aotearoa in the next 30 years. Restoration, regeneration, planting, and long term management of native forests will increase the resilience of our landscapes to the effects of climate change, and ensure our productive lands and communities thrive.
Our leader on this journey is Sam the Trap Man. Sam is a father and self-described “bushman” — part hunter, trapper, fisher, forager and conservationist, an expert when it comes to the bush. He will take us to two significant areas of Aotearoa to share his knowledge and talk with kaitiaki of these ecosystems to show how we can all “think like a forest” to support and connect with nature.
Meet our Ambassadors
Meet everyone who is a part of the Think Like a Forest project. They come from a range of backgrounds, from farming, ecology, business, local government, environmental management, and more. But they are united by the fact that they are all caretakers, kaitiaki of forest landscapes and ecosystems. Whether it’s finding the funding to support the protection and reforestation of native bush, educating about the importance of native species, or planting trees on the ground, they are all doing their part to make Recloaking Paptūānuku a reality.

Sam ‘The Trap Man’ Gibson
Bushman, Hunter, and Conservationist
Read More
“We’re enough for nature, we just need to take action.”

Gill Cox
Transwaste Board Chair
Read More
“We want to take that opportunity to give back to the community that was hosting us, to bring back the land the way it used to be.”

Shannon Bennett
Sheperdess at Willesden Farms
Read More
“I think most farmers definitely are very environmentally conscious because at the end of the day, the stock are living on the land, so you want it to be healthy to get the best use out of your stock.”

Matt Iremonger
General Manager of Willesden Farms Ltd
Read More
“When people visit a farm, you don’t take them to the woolshed or paddock, you take them to the really unique, beautiful parts of the landscape like a river or forested hillside. Managing these areas is part of farm ownership.”

David Norton
Strategic Science Advisor, Pure Advantage
Read More
“Nature needs to be at the center of all of our lives. My vision is for people to value forests, to be connected to forests, and to gain the benefits that forests can provide.”

James Hoban
Farmer at Glenafric Farm
Read More
“A lot of our native bush is gone, so we should restore areas that aren’t productive on the farm and look after our special biodiversity, while farming on good farmland. These are iconic NZ species, so why wouldn’t we look after them?”

Dr Sarah Wyse
UC Professor of Forestry
Read More
“We need to plant more forests so we can be good guardians of our planet and good ancestors for future generations.”

Fraser Maddigan
Ecologist
Read More
“From my perspective, New Zealand and world conservation in general need to try its best to retain what we have. If people can protect the pockets of vegetation they have, then to complement that restore and replant areas that aren’t currently bush, it will lead to quite a large area getting restored.”

Mere Tamanui (Te Aitanga-a-Hauiti, Te Aitanga-a-Māhaki, Ngāti Porou, and Ngāriki Kaiputahi)
Project Lead – Te Whakapae Ururoa, owner of Taniwha Connections
Read More
“My inspiration is the water, whakapapa, and whānau, and leaving all in a better state than they were received in. I want to be a voice for living things.”

Renee Raroa (Ngāti Porou)
Project Lead at Te Kautuku
Read More
“We can’t just do one thing. We can’t just do advocacy, we can’t just do lobbying, we can’t just do regeneration, we have to do everything. It takes so many of us with different skill sets. From people who can bring in resources, those who can do work on the ground, to those who can measure and verify.”

Sam Rowland
General Manager of Tairāwhiti Environment Centre
Read More
There’s gonna be different solutions to deal with climate change in different regions. There might be similarities in some, but the way that regions operate are different and what’s important to them is different, and so how to go about finding solutions is different.”

Graeme Atkins (Ngāti Porou, Rongomaiwahine)
Taiao Kaimahi (Taiao Restoration Specialist)
Read More
“I’m a great believer that with half a dozen like-minded people, you can pretty much change the world.”

Dame Anne Salmond
Distinguished Professor
Owner of Waikereru/Longbush
Read More
“Working together with Papatuanuku, treating her as a mother. I think the thing is to have that kind of sense of kinship”

Malcolm Rutherford
QEII Regional Representative Gisborne, Curator of 1769 Garden
Read More
“I think the exciting thing is that it’s really, you can see the change. So when I arrived, there was just a few people working in the environmental space and now there’s so many groups, you lose track of all the people working in that space.”

Jordan Tibble (Ngāti Porou)
Planning Specialist for Whāia Titirangi
Read More
“Our forests go through all sorts of stuff, you know? So you gotta be flexible, you gotta be strong. And if something knocks you down, you just gotta persevere and keep going, keep growing.”
Partner With Us
Join a Movement to Restore Aotearoa – for Climate, Nature & Future Generations
Recloaking Papatūānuku (RP) is one of the most ambitious nature-based restoration initiatives in Aotearoa – a bold, intergenerational vision to restore over 2 million hectares of indigenous forest and wetlands. By becoming a partner, your organisation becomes part of a powerful collective shaping a climate-resilient, nature-positive, and economically thriving future for New Zealand.
Are you ready to think like a forest?
Sign up here to be among the first to see Think Like A Forest and explore the edge of what’s possible.
Related Campaigns
The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.