We deserve a native forestry future.
April 22, 2024
Discover the urgent call for a native forestry future in New Zealand, as professional foresters Adrian Loo and Sheridan Ashford advocate for sustainable practices and climate action. Explore their vision for resilient ecosystems and the vital role of indigenous forests in shaping a greener legacy for generations to come.
Climate change and personal responsibility.
April 15, 2024
Explore the urgent call for personal responsibility in combating climate change along with the reflections of Emeritus professor David Norton as he confronts the realities of our collective inaction and offers insights on potential paths forward.
Open letter in support of the right to a sustainable environment.
April 9, 2024
Pure Advantage and 16 other organisations have asked government for support in the vote for the right to a clean, healthy, and sustainable environment to be introduced into the NZ Bill of Rights Act.
Finding [head]space and time for 2 Mha more native forest.
April 8, 2024
Paul Quinlan, a landscape architect based in Te Tai Tokerau, a key member of the Northland Tōtara Working Group and a trustee of Tāne’s Tree Trust, gives his views on what interwoven land use really means, and how it looks, and how it will work for Recloaking Papatūānuku.
Protect and restore – both approaches are required for NZ indigenous forests.
March 5, 2024
Taking personal action on climate change is one of the best defences against a sense of despair and provide hope for the people of Aotearoa, writes Dr Fiona Carswell, GM Science at Manaaki Whenua Landcare Research.
Tackling two crises with one Nature-based Solution.
February 26, 2024
Bradley Case, Hannah Buckley, and Sarah Bürli, ecologists at the Auckland University of Technology, write about addressing the biodiversity crisis with a Nature-based Solution to mitigate the effects of climate change.
Keynote address at the 26th Annual Bluegreens Forum.
February 24, 2024
Pure Advantage were privileged to be involved in the 26th Annual BlueGreens Forum on the Waitangi Treaty Grounds, presenting the Recloaking Papatūānuku as the keynote evening address.
Environmental groups say government’s plans breach free trade agreement.
February 16, 2024
A coalition of environment groups says New Zealand is breaching its free trade deal with the United Kingdom by rolling back environmental laws.
The Pure Advantage of native forests.
February 16, 2024
With successive waves of human settlement, the area of native forests has contracted to the extent that mature native forests now only occupy 24% of the land area of Aotearoa. Emeritus Prof. David Norton writes on our unique and incredibly precious native forests.
Recloaking Papatūānuku presented to the world at COP28.
December 9, 2023
New Zealand’s climate and biodiversity solution, Recloaking Papatūānuku global launch at COP28 with Climate Change Minister Simon Watts, Greens Co-Leader James Shaw.
Will New Zealand be laughed at or celebrated at COP28?
November 30, 2023
Founding trustee, Phillip Mills, shares his thoughts on how New Zealand can avoid being awarded “fossil” awards at future COPs.
Recloaking Papatūānuku: The largest Nature-based Solution for Aotearoa NZ.
November 28, 2023
Pure Advantage released a report on Recloaking Papatūānuku developed by McKinsey & Company and a collective of experts. The initiative is being presented to the world at the UN Climate Change Conference (COP28) in Dubai in December.
Submission on a Biodiversity Credit System for Aotearoa New Zealand.
November 3, 2023
Indigenous biodiversity in Aotearoa New Zealand is in a dire state. Pure Advantage have made a joint submission with the EDS and WWF-NZ on a Biodiversity Credit System for NZ.
Why indigenous reforestation is a Treaty right – and the right thing to do.
October 25, 2023
Māori need the Government to urgently make better policy that will value native reforestation. Manu Caddie explains why it is the right thing to do.
NZ is currently on track for catastrophic runaway climate change.
October 10, 2023
Emertius Prof. David Norton and co-chair of Future Farmers NZ Finn Ross lay out four key areas the next government must urgently address if we’re to have any hope of tackling the climate crisis – this is their call to arms.
Seizing the moment for New Zealand’s native forests.
October 5, 2023
Climate delay and climate defeatism are just the latest manifestations of out-and-out climate denial, and they’re both morally reprehensible, writes Sir Jonathon Porritt.
Project aims to re-plant two million hectares of native forest.
October 4, 2023
Pure Advantage chairperson Rob Morrison discussed the broadstokes rationale and ambition for Recloaking Papatūānuku with RNZ’s climate change correspondent Eloise Gibson.
