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Policy Brief: How Thinking Like A Forest Can Build Climate Resilience Throughout Aotearoa New Zealand.

By Pure Advantage 20th of August 2025

    Climate change is influencing increasingly impactful and extreme weather events here in Aotearoa New Zealand. However, our current system for tackling carbon emissions is working against biodiversity restoration…
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Think Like a Forest

By Pure Advantage 19th of August 2025

Watch Film MenuHost a ScreeningTake ActionMeet our AmbassadorsPurchase MerchEvidenceRecloaking Papatuanuku Watch the Trailer Play Video About Think Like a Forest is a film about the incredible, diverse native forests in...
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Resource Download - Success Message

By Pure Advantage 7th of August 2025

Download your resource below! Download Proposal Download Infographic Download Business Case Report
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Why Aotearoa New Zealand urgently needs a national climate change resilience plan

By Emeritus Prof. David Norton 1st of August 2025

With extreme weather events on the rise, our future resilience depends on how we're covering the land. Navigate to the next section Ongoing extreme weather events around New Zealand are...
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Think Like A Forest - Success Message

By Pure Advantage 11th of April 2025

Thanks for securing your spot for an exclusive premiere Keep an eye on your inbox — more details are coming soon! Purchase Merch
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Recloaking Papatūānuku 2024

By Pure Advantage 3rd of October 2024

Section Links MenuContentsVideosJoin the MovementProposalBusiness CaseInfographic Play Video Call to Action Aotearoa New Zealand’s rivers are polluted and choked with sediment, and forests are falling silent. Storms rage across our...
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Vast national restoration project must start locally

By Emeritus Prof. David Norton 13th of September 2024

Catchment groups are essential to Recloaking Papatūānuku, an ambitious initiative to restore 2 million hectares of native forest and wetlands. Navigate to the next section Catchment groups have been incredibly...
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The ungulate dilemma facing Recloaking Papatūānuku

By Emeritus Prof. David Norton 29th of August 2024

Feral ungulates (primarily deer, goats and pigs) are more abundant in Aotearoa today than they have been for many decades, or in some areas, ever. Ask a hill country farmer...
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What will Recloaking Papatūānuku look like on the ground?

By Emeritus Prof. David Norton 18th of July 2024

Recloaking Papatūānuku is an ambitious initiative developed by Pure Advantage that aims to plant and restore 2 million ha of native forests and wetlands over the next few decades. Recloaking...
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Ten asks from the Government to enable progress on Recloaking Papatūānuku

By Pure Advantage 11th of July 2024

In their recently released climate strategy, the Government signalled their support of Nature-based Solutions (NbS). While the Government is keen to see the private sector design and implement Nature-based solutions,...
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An obscure climate accounting decision with billion-dollar consequences

By Rob Morrison 29th of April 2024

In a London meeting room recently, the International Accounting Standards Board decided that corporate climate targets are not just about sustainability: they can create direct financial consequences for companies’ balance...
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We deserve a native forestry future

By Sheridan Ashford 17th of April 2024

Discover the urgent call for a native forestry future in New Zealand, as professional foresters Adrian Loo and Sheridan Ashford advocate for sustainable practices and climate action. Explore their vision...
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Infographic

By Pure Advantage 17th of April 2024

The Recloaking Papatūānuku Proposal is a living document open for input as we continue to engage with the Government, Māori, experts, environmental and community groups. This Proposal outlines some possible...
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Climate change and personal responsibility

By Emeritus Prof. David Norton 15th of April 2024

The science is totally clear – our climates are changing because of anthropogenic greenhouse gasses. And we, especially my generation, are responsible for this. It’s been our lifestyles, our over...
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Finding [head]space and time for two million more hectares of native forest - it’s a mindset thing!

By Paul Quinlan 8th of April 2024

Where and how are we to accommodate 2 million hectares of new and enhanced native forest as proposed by Recloaking Papatūānuku, and what will it look like?  Navigate to the...
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Protect and restore – both approaches are required for New Zealand indigenous forests

By Dr. Fiona Carswell 5th of March 2024

Taking personal action on climate change is one of the best defences against a sense of despair. Immediate action to increase the area and integrity of New Zealand’s indigenous forests...
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Tackling two crises with one Nature-based Solution

By Bradley Case 26th of February 2024

The world is currently experiencing twin crises: The climate crisis, and its impacts on planetary systems. And the biodiversity crisis, resulting in major declines in species diversity and abundance across...
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The Pure Advantage of native forests

By Emeritus Prof. David Norton 16th of February 2024

Our native forests are temperate rainforests that are perfectly adapted to our mild and moist environments. Some of the ancestors of tōtara, kauri, rimu, tawhai, tawa, pūriri, rātā and other...
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Bridging the gap between the wisdom of our elders and the innovation of our youth

By Sophie Handford 17th of December 2023

Sophie Handford is an activist and politician chairing the Strategy, Operations & Finance Committee of the Kāpiti Coast District Council. In 2019, she founded School Strike 4 Climate in Aotearoa...
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Will New Zealand be laughed at or celebrated at COP28?

By Rob Morrison 30th of November 2023

New Zealand’s approach at previous COPs has underwhelmed, earning us successive “fossil” awards. These ironically titled awards are given to the countries who are “doing the most to achieve the...
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Why indigenous reforestation is a Treaty right - and the right thing to do

By Manu Caddie 25th of October 2023

Manu Caddie (Ngāti Pūkenga, Ngāti Hauā) is a biotechnology entrepreneur focused on truly sustainable land use and an indigenous bioeconomy. He is an advocate for restoring diverse native forest on...
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