Element Magazine discusses how we can clean up New Zealand’s brand. Topics such as public transport, monitoring energy consumption, and agriculture are mentioned in helping turn around New Zealand’s critiqued image. Pure Advantage is profiled; about getting New Zealand into the Green Race, and the need our country has for a new paradigm on environmental & business relationships.
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Kaitiakitanga means guardianship and protection. It is a way of managing the environment, based on the Māori world view. A kaitiaki is a guardian. This can be a person or group that cares for an area such as a lake or forest. They are given that role by the local iwi.
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