Kevin Prime has farmed beef and trees (and over the last 32 years, bees) on their whānau land in Motatau, Northland, since 1963. He is married to Margaret with 13 children, over 30 grandchildren and two great grandchildren. Hindsight is a wonderful asset. With the benefit of modern science techniques and knowledge of tē ao Māori he hopes to correct the wrongs in managing their land for the benefit of future generations.
His current day job is as a Commissioner with the Environment Court.