Pure Advantage Launches

Last night in Auckland the Pure Advantage campaign was launched.

The evening was MC’d by Rod Oram, and featured four of our trustees – Geoff Ross, Phillip Mills, Rob Morrison, and Chris Liddell introducing the country to their vision of a sustainable competitive advantage that benefits all New Zealanders.

Environmental scientist Tim Flannery espoused his support for the initiative, and Robert Swan OBE, the first man to walk to both the south & north poles, spoke passionately of his first hand experiences with climate change.

Check back early next week for video highlights from the evening, and for a longer version on our Youtube channel.

Justine Smyth, Phillip Mills, Rob Morrison, Joan Withers, Robert Swan, Jeremy Moon, & Sir George Fistonich (L-R)

The launch has generated a great deal of interest and discussion in the media, some links to the latest coverage here:

Fresh Face of NZ Business Challenges Govt to Clean Tech Push

Full Bulletin Video

Group Aims to Close Clean Green Reality Gap

Big Names on Board for Green Growth Group

Group Backs ‘Clean Green’ Image

Pure Advantage from Nine till Noon