What we’re vibing
Climate change and personal responsibility.
April 15, 2024
Explore the urgent call for personal responsibility in combating climate change along with the reflections of Emeritus professor David Norton as he confronts the realities of our collective inaction and offers insights on potential paths forward.
Open letter in support of the right to a sustainable environment.
April 9, 2024
Finding [head]space and time for 2Mha more native forest.
April 8, 2024
Paul Quinlan, a landscape architect based in Te Tai Tokerau, a key member of the Northland Tōtara Working Group and a trustee of Tāne’s Tree Trust, gives his views on what interwoven land use really means, and how it looks, and how it will work for Recloaking Papatūānuku.
Campaigns
The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.
Kaitiakitanga
What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?
Our Advantages
The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.