What we’re vibing
An obscure climate accounting decision with billion-dollar consequences
May 08, 2024
In a London meeting room recently, the International Accounting Standards Board decided that corporate climate targets are not just about sustainability: they can create direct financial consequences for companies’ balance sheets
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We deserve a native forestry future.
April 21, 2024
Discover the urgent call for a native forestry future in New Zealand, as professional foresters Adrian Loo and Sheridan Ashford advocate for sustainable practices and climate action. Explore their vision for resilient ecosystems and the vital role of indigenous forests in shaping a greener legacy for generations to come.
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Climate change and personal responsibility.
April 14, 2024
Explore the urgent call for personal responsibility in combating climate change along with the reflections of Emeritus professor David Norton as he confronts the realities of our collective inaction and offers insights on potential paths forward.
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Campaigns
The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.
Kaitiakitanga
What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?
Our Advantages
The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.