Watch the Think Like a Forest Trailer
Recloaking Papatūānuku COP 28 launch video
O Tātou Ngāhere documentary teaser
Financing the future : impact investment
Recloaking Paptūānuku Infographic

Articles
Why Aotearoa New Zealand urgently needs a national climate change resilience plan
August 13, 2025
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Nature-positive initiatives inspire hope for Aotearoa’s biodiversity future: Harvey Locke
October 23, 2024
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Recloaking Papatūānuku must start locally
September 16, 2024
David Norton says for Recloaking Papatūānuku to be successful, it needs to be driven from the bottom up, a ‘forest-roots’ initiative, led by the people on the ground, with support from local, regional and central government.
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Campaigns
The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.

Kaitiakitanga
What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?
Our Advantages
The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.