Pure Advantage

Our Regenerative Future

Dig deep into case studies and journey’s of farmers, business leaders and scientists who are leading from the edge in regenerative agriculture. The following content aims to connect, educate and influence NZ's community of land stewards. Read, share and join this important conversation.

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Financing the Future

Financing the Future is a dynamic content project about impact investment. The format combines a briefing on impact investment in Aotearoa, NZ, video interviews with thought leaders, investment case studies, and provocations from experts working in the areas that offer immediate opportunities.

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Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

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Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

Insight into Regenerative Agriculture in New Zealand: The Good, the Bad, and the Opportunity

The good, the bad, and the opportunity of regenerative farming in NZ  In November, 2019 a group of 85 farmers gathered in a mixed cropping farm and a dairy farm near Leeston, Canterbury, to find out what they could learn about regenerative agriculture. They marveled at healthy pasture, dug in the rich black foot-deep top soil, heard stories from their peers, and visited some happy, healthy cows...

International Organic and Regenerative Ag Markets with Gary Hirshberg

An organic entrepreneur’s advice on scaling up regenerative agriculture in New Zealand In the 37 years that he has been in the business of organic food production, Gary Hirshberg has seen the US market for organic products grow by over 2.6million percent, from US$2m in 1983, to the US$52.5b industry it is today.  Consider that figure for a minute. And then consider that the market is growing in...

The Sweet Spot for Regenerative Management with Hamish Bielski

How regenerative methods turned around a tired old farm When Hamish Bielski took a phone call from a “random caller” in 2014 who was looking to speak to the manager of the sheep station where he was working, he almost hung up. It was a busy time of year at Mt Lincoln Station, and Hamish was in the midst of weaning lambs.  But he stayed on the line, chatting with Neil Gardyne and it turned out to...

Building Soil Health with Nicole Masters

How a Kiwi soil expert is leading the global conversation on building healthy soils through regenerative agriculture Whenever Nicole Masters tells international audiences that New Zealand farmers are experiencing drought conditions, they are amazed. The typical response tends to be, “how is it that a temperate-zone country like NZ with comparatively high rainfall is in the middle of a drought?”...

Catalysing Rapid Growth in Regenerative Agriculture with Mike Taitoko

New Zealand’s new accelerator and investment programme for regenerative agriculture Mike Taitoko has big plans to catalyse rapid growth within New Zealand’s regenerative agriculture (regen ag) industry, with environmental outcomes, farmer support and providing access to funding all within his sights. His new impact venture, Calm The Farm, sources impact investor funding to assist farmers and...

The Science of Regenerative Agriculture with Dr Gwen Grelet

Using whole system science to understand the way regenerative ecosystems operate When ​Dr. Gwen Grelet​ began to study soil ecology on dairy farms in New Zealand in 2016, she got a rude shock. As a soil ecologist with no prior knowledge of farming and a deep appreciation for the complexities of natural systems, the conventional dairy model finely tuned for maximum milk solid outputs didn’t make...

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