Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

Wasteminz – Govt. Action Needed to Avert Waste Crises

The New Zealand recycling sector is in crises. Today the Rebooting Recycling discussion paper calls on Associate Environment Minister Eugenie Sage to take urgent action to find solutions and create a circular economy in Aotearoa. The paper outlines a range of both short and long-term actions the Government should consider. Why do we have a recycling crisis? The market for recycled materials has...

NZ Post – Delivering a Sustainable Future

Our Purpose at NZ Post is to ‘Deliver what people care about’. We have a large group of stakeholders including our customers, people, shareholders and the communities in which we operate, each with their own requirements about what is important to them. Our challenge is to deliver value to all our stakeholders and integrate what they care about into our business. One thing in common to all is...

Building an electric fleet

Slowly but surely, New Zealand businesses are turning their minds to electrifying their fleets. Some are already on their way: in 2016, 30 of our biggest companies pledged to transform 30 percent of their vehicles to EVs by 2019. It hasn’t necessarily all been straightforward, however. This paper, ‘Building an Electric Fleet’, distils the experiences of a number of trail blazing New Zealand...

Cutting Emissions in Healthcare

In late November 2017 a small group of people at Middlemore Hospital celebrated a remarkable achievement – a reduction in the Carbon footprint of the Counties Manukau DHB by 21.2% in just 5 years. That work which began in 2011 was fuelled by the good will of a small group of ordinary people: doctors, nurses and others who took it upon themselves to take action on Climate Change by doing the...

The biological circular economy

In New Zealand the circular economy concept is starting to take root and build momentum. The circular economy approach views all materials as a potential resource, reducing waste to landfill and cycling inputs back into the productive economy. The practice rejects the “take-make-waste” thinking found in the linear economy in favour of cycling biological (bio-cycle) and technical materials back...

Our chance to lead

Prime Minister Jacinda Ardern made waves in the lead up to the 2017 election when she labelled climate change her generation’s ‘nuclear free moment’.    She’s right, of course. There’s never been a stronger moral imperative to tackle one of the greatest challenges humanity has ever faced. But taking action on climate change also presents enormous opportunities for New Zealand to build a thriving...

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