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O Tātou Ngahere


Aotearoa’s largest forestry conference to date, and our biggest gathering focused on indigenous forests reflected both concern over the perilous situation and enthusiasm for native afforestation to address the pressing existential crises we are facing.


The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.

O Tātou Ngahere

Our Regenerative Future

Financing The Future

The Human Element

Our Forest Future

Net Zero New Zealand


What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?


Our Advantages

The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.

Built Environment

The built environment, and the construction and building sector, has an instrumental role to play as Aotearoa moves towards a healthier, zero carbon nation.


Unleashing the taniwha means finding our niche on net zero markets, identifying sunrise supply chains and becoming even better at what we’re good at.

Nature-based Solutions

To fully harness nature as a climate solution, we must completely reframe the way we view our natural resources and landscapes.


Recent advice from the Climate Change Commission (CCC) confirms that New Zealand is not on track to meet its 2050 targets, earmarking an increase in renewable energy as a leading priority.

Smart Systems

Smart systems make optimal use of all the interconnected information and agents available to more efficiently optimise the use of limited resources for the benefit of society.


Nurtured right, trust can continue to be among our greatest assets for enduring prosperity and resilience in New Zealand’s journey towards a more sustainable future. 

What we’re vibing

Is the ETS an environmental ponzi scheme?

May 1, 2023

Treasury needs to conduct a value chain analysis of forestry companies & ETS to ensure international sustainability standards are met, writes Dame Anne Salmond.

Submission to the Ministerial Inquiry into Land Use in Tairāwhiti.

April 9, 2023

Pure Advantage & Environmental Defence Society have filed a joint submission and have called for sweeping changes to the regulations governing plantation forestry.

Greenwashing and the forestry industry in NZ.

March 27, 2023

The inquiry into forestry slash destruction in Tairāwhiti, and review of the Emissions Trading Scheme, should prioritise the state of the planet not the balance sheets of global corporations.

Right Tree. Right Place. Right Purpose.

March 24, 2023

Prof. David Norton on the Factum-Agri podcast says aspects of carbon farming with exotics are “ecologically fraudulent” and “parts of the ETS are flawed”.

Aotearoa – ‘A place where talent wants to live – which is about looking after our pristine environment as much as anything’

– Sir Paul Callaghan

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Thank you! Here's the download link - Carbon Sequestration by Native Forest – Setting the Record Straight