Pure Advantage

Financing the Future

Financing the Future is a dynamic content project about impact investment. The format combines a briefing on impact investment in Aotearoa, NZ, video interviews with thought leaders, investment case studies, and provocations from experts working in the areas that offer immediate opportunities.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

Nativist mythology obstructs the fight against climate change

Planting indigenous trees is great for many reasons.  But we shouldn’t be fooled into thinking that in the fight against climate change they are better-because-they-are-natives. Some local academics and other commentators have been recently citing an international study published in April in Nature magazine (Simon Lewis et al) which concludes that indigenous forests are many times better than...

Climate change can be a catalyst for positive change

The Energy Efficiency and Conservation Authority (EECA) chief executive Andrew Caseley explains why it’s important to sow the seeds of hope when it comes to climate change – and how an upcoming campaign (Sept. 21) by the agency aims to galvanise consumers, businesses and organisations to take action. Climate change in the news If you feel like you are reading and seeing more articles and news...

Comparing apples with apples to achieve consistent carbon footprint calculations

The Carbon Footprint Standard is one year old In August 2018, the International Organisation for Standardisation (ISO) published the first standard for carbon footprinting of products: ISO 14067:2018. On the ISO’s anniversary together with Daniele Pernigotti, the convenor of this ISO working group we look back and discuss why the standard is more relevant today than ever. The standard development...

The value proposition of the Blue Economy for local communities

Fostering the 4 Well-Beings In my last article I touched on what it means for the ocean economy to be blue; exploring definitions of the Blue Economy and highlighting in particular, the need for sustainable growth in our oceans to meet a variety of economic, social, cultural and environmental outcomes. In this article, I explore how local communities can benefit from the Blue Economy and...

Re-thinking money and business

A roadmap towards sustainable finance For too long finance has been primarily about returns and risks. The ethics of how the funding is used have often been considered irrelevant. This has fuelled investment into pollution and exploitation with pervasive negative impacts. There has been little attention given to prioritising investments with positive social and environmental impacts. That’s the...

Five ways Pacific businesses are building a more sustainable future

Stories of commercial environmental advantages originating in Europe, America and Asia can be seen to dominate headlines in the green space, but if we look closer to home for solutions to environmental challenges we can find them. Contributor James Araci identifies five sustainable advantages emerging from the Pacific and offers his thoughts on the connections and opportunities to grow New...

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