Pure Advantage

Our Regenerative Future

Dig deep into case studies and journey’s of farmers, business leaders and scientists who are leading from the edge in regenerative agriculture. The following content aims to connect, educate and influence NZ's community of land stewards. Read, share and join this important conversation.

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Financing the Future

Financing the Future is a dynamic content project about impact investment. The format combines a briefing on impact investment in Aotearoa, NZ, video interviews with thought leaders, investment case studies, and provocations from experts working in the areas that offer immediate opportunities.

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Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

Catalysing Rapid Growth in Regenerative Agriculture with Mike Taitoko

New Zealand’s new accelerator and investment programme for regenerative agriculture Mike Taitoko has big plans to catalyse rapid growth within New Zealand’s regenerative agriculture (regen ag) industry, with environmental outcomes, farmer support and providing access to funding all within his sights. His new impact venture, Calm The Farm, sources impact investor funding to assist farmers and...

The Science of Regenerative Agriculture with Dr Gwen Grelet

Using whole system science to understand the way regenerative ecosystems operate When ​Dr. Gwen Grelet​ began to study soil ecology on dairy farms in New Zealand in 2016, she got a rude shock. As a soil ecologist with no prior knowledge of farming and a deep appreciation for the complexities of natural systems, the conventional dairy model finely tuned for maximum milk solid outputs didn’t make...

Regenerative Agriculture and Rural Mental Health with Jono Frew

Changing mindsets and inspiring farmers for better mental health It’s early December 2019 and Jono Frew is unexpectedly driving a several-hour diversion to get to a client’s farm. Storms and flooding have reigned chaos upon the Canterbury region, and bridges are wiped out. When I flippantly remark on our phone call what Mother Nature is capable of, he is quick to respond that it’s not so much...

Regenerative Dairy Farming with Mark Anderson

How a South Otago dairy farmer learned to trust his instincts  In mid 2017, dairy farmer Mark Anderson sat down at his South Otago kitchen table with a rep from a chemical fertiliser company for a regular scheduled catch up, as he did every month or so. But this time the conversation went a little different than usual.  Mark had been experiencing a growing discomfort with the ways in which he had...

From Organics to Regenerative Agriculture with Allan Richardson

An Otago farmer shares 20 years experience in eschewing conventional farming When Allan Richardson told his father in 1998 that he planned to convert a small portion of his West Otago sheep and beef farm to organic, his father cautioned him to do it right at the bottom of the farm, where the neighbours couldn’t see. To his father it felt like a step backwards in time, as he had built up his own...

Social Cohesion in Rural Communities with Sam Lang

The role community support plays in successful transitions to regenerative agriculture From the hyper regulated agriculture industry in Europe to the sprawling mega-farms in the United States, and from massive rangeland stations to the small plots of land tended by peasants in rural Ecuador, Sam Lang has observed a distinct pattern amongst farmers who are trying to move towards more sustainable...

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