Pure Advantage

Financing the Future

Financing the Future is a dynamic content project about impact investment. The format combines a briefing on impact investment in Aotearoa, NZ, video interviews with thought leaders, investment case studies, and provocations from experts working in the areas that offer immediate opportunities.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

The value proposition of the Blue Economy for local communities

Fostering the 4 Well-Beings In my last article I touched on what it means for the ocean economy to be blue; exploring definitions of the Blue Economy and highlighting in particular, the need for sustainable growth in our oceans to meet a variety of economic, social, cultural and environmental outcomes. In this article, I explore how local communities can benefit from the Blue Economy and...

Re-thinking money and business

A roadmap towards sustainable finance For too long finance has been primarily about returns and risks. The ethics of how the funding is used have often been considered irrelevant. This has fuelled investment into pollution and exploitation with pervasive negative impacts. There has been little attention given to prioritising investments with positive social and environmental impacts. That’s the...

Five ways Pacific businesses are building a more sustainable future

Stories of commercial environmental advantages originating in Europe, America and Asia can be seen to dominate headlines in the green space, but if we look closer to home for solutions to environmental challenges we can find them. Contributor James Araci identifies five sustainable advantages emerging from the Pacific and offers his thoughts on the connections and opportunities to grow New...

Blue is the new Green

In this series of articles on the Blue Economy, marine sector environmental consultant, Fraser Stobie, unlocks some new thinking about the world’s aquatic economy, here’s the first article. The Blue Economy first started receiving attention as a stand-alone concept in 2012 as the world contended with sudden growth in ocean economies intermingled with increasingly rapid deterioration of...

3/3 – Can New Zealanders keep flying and reduce their carbon footprint?

Paul Callister and Wallace Rae consider, one of New Zealand’s emissions elephants in the room – aviation – and share views in this series of three articles (Pt.1 & Pt.2).  Part Three – The Solutions Alternative aviation fuels In our first article we explored the climate change problem faced by the aviation industry and in the second we considered many of  the challenges we...

2/3 – Can New Zealanders keep flying and reduce their carbon footprint?

Foggy Airport

Paul Callister and Wallace Rae consider, one of New Zealand’s emissions elephants in the room – aviation – and share views in this series of three articles. Part Two: The Challenge The Climate Change Response (Zero Carbon) Amendment Bill was introduced to Parliament in early May 2019. If passed into legislation, it will set a target of zero carbon emissions by 2050. Agriculture...

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