O Tātou Ngāhere


O Tātou Ngāhere – Our Forest, is a comprehensive programme of research that details how native forests can be integrated into our whenua for the benefit of all. The project is a collaboration with the foresters and scientists of Tāne’s Tree Trust, who champion the valuable role our native species can play in the future of forestry in Aotearoa.


The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.

Our Regenerative Future

Financing The Future

The Human Element

Our Forest Future

Net Zero New Zealand

Global Entrepreneurship


What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?


Our Advantages

The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.

Built Environment

The built environment, and the construction and building sector, has an instrumental role to play as Aotearoa moves towards a healthier, zero carbon nation.


Unleashing the taniwha means finding our niche on net zero markets, identifying sunrise supply chains and becoming even better at what we’re good at.

Nature-based Solutions

To fully harness nature as a climate solution, we must completely reframe the way we view our natural resources and landscapes.


Recent advice from the Climate Change Commission (CCC) confirms that New Zealand is not on track to meet its 2050 targets, earmarking an increase in renewable energy as a leading priority.

Smart Systems

Smart systems make optimal use of all the interconnected information and agents available to more efficiently optimise the use of limited resources for the benefit of society.


Nurtured right, trust can continue to be among our greatest assets for enduring prosperity and resilience in New Zealand’s journey towards a more sustainable future. 

New Zealand – ‘A place where talent wants to live – which is about looking after our pristine environment as much as anything’

– Sir Paul Callaghan

What we’re vibing

The device that reverses CO2 emissions

Cooling the planet by filtering excess carbon dioxide out of the air on an industrial scale would require a new, massive global…

Agromining: Farming of metal-extracting trees and plants could replace mining

When scientist Alan Baker made a cut in the side of an exotic plant in the Philippines jungle, the sap that bled out had a jade-green glow.

Majority of Americans covered by a net zero

Climate policy in the United States is at an inflection point. A new Oxford Net Zero report demonstrates that for the first time, a…

Builders call for Govt to lead on green construction

The New Zealand Green Building Council has called on the Government to fulfil a key election promise on environmental standards…