Pure Advantage

Our Regenerative Future

Dig deep into case studies and journey’s of farmers, business leaders and scientists who are leading from the edge in regenerative agriculture. The following content aims to connect, educate and influence NZ's community of land stewards. Read, share and join this important conversation.

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Pure Advantage

Financing the Future

Financing the Future is a dynamic content project about impact investment. The format combines a briefing on impact investment in Aotearoa, NZ, video interviews with thought leaders, investment case studies, and provocations from experts working in the areas that offer immediate opportunities.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

Unexpected Reactions

First forays into the world of emerging contaminants Less than two years ago, before our attention was taken up by a global pandemic and recession, we were on a quest to rid New Zealand of single-use plastic. Micro-plastics were our common invisible enemy, now superseded by a virus. Every self-respecting café sold keep cups, restaurants on Wellington’s waterfront pledged to eliminate plastic...

Discovering New Zealand Agriculture One Conversation at a Time

How times have changed, last May I left Farmers Business Network, an Ag Tech start-up company in the U.S., to explore agriculture systems in other parts of the world. I was initially drawn to New Zealand by the lore of the clean green open spaces and a curiosity to spend time on the idyllic farmland I had only seen on postcards. Now for family reasons and the COVID-19 pandemic, I am back in the U...

Regenerative Agriculture and Food Waste

Regenerative agriculture has become a hot topic in New Zealand. At its core, regenerative agriculture is about shifting from a carbon intensive food system to a regenerative, carbon-negative food system.  While a number of definitions exist, the common focus seems to be on farming principles and practices that increase biodiversity, enrich soils, improve water quality and enhance ecosystem...

A Truly Sustainable COVID-19 Recovery

To paraphrase the saying – are we wasting a crisis?  With $20b still in the Government’s kitty, it is too soon to tell. But with $30b spent, there isn’t much to suggest Aotearoa New Zealand will re-emerge from the COVID-19 lockdown with a pathway to a more sustainable future.  From what we saw in the Budget, there is little bravery or vision in the Government’s response. They have...

The Sartorial Skin You Are In Pt. 1

Part 1: The current state of the fashion industry. The word ‘fashion’ can evoke an elite clique of creatives to which ordinary clothes wearing people like you and me can feel excluded. But unless you are reading this in the nudey, and all power to you if you are, your clothes wearing self is part of the global clothing system. Fashion, far from being frivolous, is one of the largest and most...

The Sartorial Skin You Are In Pt. 2

Part 2: How to build a better clothing industry, for everyone Clothes Neither you nor I, but our washed-out clothes: shirts, kameezes, and briefs under the starry sky on the clothesline whisper with each other… ~Bankim Let There is no sugar coating the seismic disruption the pandemic has created for the clothing industry. New Zealand, small and remote, is in a unique position to build a better...

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