Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We produce solutions-focused content aimed at improving New Zealand’s environmental, economic and social performance.

Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

Our targeted research promotes uptake of cutting-edge theory and practice and encourages new partnerships and ventures.

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Pure Advantage

Pure Advantage investigates and promotes opportunities for green growth in New Zealand

We play a lead facilitation role in a range of campaigns and discussions that articulate New Zealand’s key advantages in the transition towards net zero.

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Recent Content

How Ambitious do New Zealanders want to be on Climate Action

With the Government proposing to introduce a Zero Carbon Bill by the end of the year, climate change legislation is getting set for its biggest shakeup in 20 years.    Through its recent consultation, the Government asked New Zealanders their views on what a net-zero target should mean, whether we support a UK-styled climate commission, and how we should prepare to adapt to the impacts of climate...

One Number to Rule Them All: Are We Stuck with GDP?

Businesses do it. NGOs do it. The New Zealand government plans to do it. Clare Feeney conducts a thought experiment on why governments should report on their national accounts across the Six Capitals and finds this is at the heart of what government is for. What is the government for? With businesses and non-profits now measuring value-add across the Six Capitals, should governments do it too? Is...

Mindful Investing for a Sustainable Future

At last, momentum is building towards a low emissions future. Now, 26 years after the signing of the UN Convention on Climate Change, we see commitments to reduce emissions from New Zealand corporate leaders, Councils and Government. But there is a missing piece in the jigsaw. Most of New Zealand’s investment still fuels the polluting economy. We need a massive switch in funding towards low...

Can we Leverage our Enthusiasm and Drive Solutions to Scale?

The following is our submission on the Productivity Commissions draft report on transitioning to a low-emissions economy – ed.  Pure Advantage was founded on the belief that through the adoption of transformative economic strategies based on green growth, the people and businesses of New Zealand will realize a healthier, wealthier future that is more sustainable in every sense. This...

Realising New Zealand’s Circular Economy Opportunity

The transition to a circular economy offers significant economic and environmental benefits for New Zealand.  Recent research looking at the potential of moving to a circular economy in Auckland, New Zealand’s largest city, highlights substantial benefits if circular economy principles and practices were fully embraced. The research, undertaken by the economic consultancy Sapere, on behalf of the...

Farming For Resilience

Short interval, higher intensity grazing on taller mixed grass paddocks

This is the final article in a three-part series on ‘regrooving’ NZ agriculture. In my first article, I focused on the links between flavour and nutrient density in the foods we produce: soil microbes and minerals make for more plant flavour compounds and vitamins in our food. In the second piece I discussed the effects of our paradigm regarding fertilisers and agrichemical choices: how changing...


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