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Pure Advantage commissions and solicits content – articles and thought leader pieces – to be published on its media platform and shared across other media. This content investigates, communicates and encourages debate around business-focused opportunities that will improve New Zealand’s future green economic growth and social and environmental performance.

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Informing the Future with Regenerative Agriculture

We must learn how to work with nature, not against it. In all we do. Nature’s rebound is one of the upsides of the otherwise calamitous Covid-19 crisis. Atmosphere and waters cleared, the land quietened, and birds, fish and animals returned. When we took our foot off the neck of nature, she responded with renewed vigour and resilience. But we gave nature only a temporary reprieve while lockdown...

Introducing Our Regenerative Future

Regeneration in the ecological sense encapsulates the renewal, restoration and revitalization of our natural systems to ensure we live within our natural planetary boundaries. The drastic social and economic changes currently being wrought by the COVID-19 pandemic are an opportunity for the world to get the balance right at last and pursue a regenerative future grounded in deeper connections...

Insight into Regenerative Agriculture in New Zealand: The Good, the Bad, and the Opportunity

The good, the bad, and the opportunity of regenerative farming in NZ  In November, 2019 a group of 85 farmers gathered in a mixed cropping farm and a dairy farm near Leeston, Canterbury, to find out what they could learn about regenerative agriculture. They marveled at healthy pasture, dug in the rich black foot-deep top soil, heard stories from their peers, and visited some happy, healthy cows...

International Organic and Regenerative Ag Markets with Gary Hirshberg

An organic entrepreneur’s advice on scaling up regenerative agriculture in New Zealand In the 37 years that he has been in the business of organic food production, Gary Hirshberg has seen the US market for organic products grow by over 2.6million percent, from US$2m in 1983, to the US$52.5b industry it is today.  Consider that figure for a minute. And then consider that the market is growing in...

The Sweet Spot for Regenerative Management with Hamish Bielski

How regenerative methods turned around a tired old farm When Hamish Bielski took a phone call from a “random caller” in 2014 who was looking to speak to the manager of the sheep station where he was working, he almost hung up. It was a busy time of year at Mt Lincoln Station, and Hamish was in the midst of weaning lambs.  But he stayed on the line, chatting with Neil Gardyne and it turned out to...

Building Soil Health with Nicole Masters

How a Kiwi soil expert is leading the global conversation on building healthy soils through regenerative agriculture Whenever Nicole Masters tells international audiences that New Zealand farmers are experiencing drought conditions, they are amazed. The typical response tends to be, “how is it that a temperate-zone country like NZ with comparatively high rainfall is in the middle of a drought?”...


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