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Pure Advantage commissions and solicits content – articles and thought leader pieces – to be published on its media platform and shared across other media. This content investigates, communicates and encourages debate around business-focused opportunities that will improve New Zealand’s future green economic growth and social and environmental performance.

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Regenerative Tourism – Opportunity for Tourism Recovery?

What is Regenerative Tourism New Zealand has a history of sustainable tourism with many businesses making operational choices towards sustainability. So, what is different about the idea of Regenerative Tourism? Just like there are many ways of describing more sustainable forms of agriculture, for example organic farming or permaculture, there are different approaches in tourism. Examples include...

Imagining the Food System We Really Want

It’s the dawn of the twenty-twenties, the make or break decade for climate change and humanity.  We’ve reached a tipping point for sustainability in virtually every sector on the planet, though arguably few on the scale of disruption in the food system. Regenerative agriculture (regen ag) is rapidly emerging worldwide as a new frontier for sustainable agriculture. So how do we make sense of the...

Building Future-Proof Farms at Mangarara Station with Greg Hart

How one Hawke’s Bay farmer is building economic and environmental resilience into his farm At the back of Greg Hart’s farm in the Hawkes Bay, two paddocks are growing grass side by side. As part of his monthly feed budgeting, Greg measures the grass growth in his pastures and has noticed that one of these paddocks is growing twice as much grass as the other.  Greg recently took back management of...

Taking Regenerative Agricultural Produce to Market with David Crutchley

How origin tracing can instil consumer confidence in regeneratively produced foods When David Crutchley markets his lamb to international buyers, it’s the story of his biologically managed, soil-regenerating, lush green pastures that first hooks them. But once they taste his product, they are sold.  David’s company Provenance Meat is an award winning supplier of high quality lamb to international...

Electrification of our economy will deliver profound benefits for consumers, jobs and climate – but we need a plan and fast

New Zealand faces a unique opportunity to transform our economy through using our renewable electricity resources to replace fossil fuels. The benefits of electrification promise to be profound for consumers; for jobs and our economy; and for our climate The question is, asks Transpower CEO Alison Andrew, are we ready and do we have a plan? Over the last two-and-a-half years, Transpower, as the...

Sheep Included in Regenerative Agriculture

When Geoff Ross bought Lake Hawea Station in 2018, he said he wanted to be a changemaker and farm for the environment. Meanwhile, on the other side of the world, Edzard van der Wyck was about to launch a carbon-negative merino knitwear brand aimed at setting a new red line for sustainable fashion. Now the pair have struck up a supply partnership that should help both achieve their goals.   Ross...


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