Jo Clendon is the founder of the Bikes Welcome charitable trust (www.bikeswelcome.org). After graduating from the University of Auckland with a Bachelor of Commerce degree she worked in Sydney and internationally. Her career features leadership roles in high profile international companies including: Procter & Gamble, EDS, Compaq, HP and Oracle. She returned to live in New Zealand in 2008. Since the birth of her second child in 2009 she has been a stay-at-home parent focused on the needs of her family as well as serving her community. After witnessing how it is done in Europe, Jo has been using a bike for everyday transport since and loves how much easier and more pleasant it is than using the car. She is a keen advocate for everyday cycling, improving children’s access to safe and accessible cycling everyday, healthy active communities and the environment. Jo also writes about cycling with kids (www.cyclingwithkids.co.nz).