Pure Advantage

Pure Advantage

Pure Advantage functions as both a generator and communicator of knowledge, undertaking and supporting a variety of green growth-focused research activities and outputs. Through this work, we seek to disseminate cutting-edge theory and practice that will transform how New Zealanders understand and manage the relationship between the environment and the economy. We advocate for economic models that generate both profitability and positive social and environmental outcomes. In promoting these models we seek to uphold the ethical imperatives of impact investment while also dispelling any lingering misconceptions around wealth creation and environmental protection being contradictory goals.

Policy Brief: How Thinking Like A Forest Can Build Climate Resilience Throughout Aotearoa New Zealand.

August 20, 2025
    Climate change is influencing increasingly impactful and extreme weather events here in Aotearoa New Zealand. However, our current system for tackling carbon emissions is working against biodiversity restoration...