Element | Makeover Brand New Zealand

Element Magazine discusses how we can clean up New Zealand’s brand. Topics such as public transport, monitoring energy consumption, and agriculture are mentioned in helping turn around New Zealand’s critiqued image. Pure Advantage is profiled; about getting New Zealand into the Green Race, and the need our country has for a new paradigm on environmental & business relationships.

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About the author

Pure Advantage

Pure Advantage

Pure Advantage functions as both a generator and communicator of knowledge, undertaking and supporting a variety of green growth-focused research activities and outputs. Through this work, we seek to disseminate cutting-edge theory and practice that will transform how New Zealanders understand and manage the relationship between the environment and the economy.

We advocate for economic models that generate both profitability and positive social and environmental outcomes. In promoting these models we seek to uphold the ethical imperatives of impact investment while also dispelling any lingering misconceptions around wealth creation and environmental protection being contradictory goals.

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