What we’re vibing
Protect and restore – both approaches are required for NZ indigenous forests.
March 5, 2024
Taking personal action on climate change is one of the best defences against a sense of despair and provide hope for the people of Aotearoa, writes Dr Fiona Carswell, GM Science at Manaaki Whenua Landcare Research.
Tackling two crises with one Nature-based Solution.
February 26, 2024
Bradley Case, Hannah Buckley, and Sarah Bürli, ecologists at the Auckland University of Technology, write about addressing the biodiversity crisis with a Nature-based Solution to mitigate the effects of climate change.
Environmental groups say government’s plans breach free trade agreement.
February 16, 2024
A coalition of environment groups says New Zealand is breaching its free trade deal with the United Kingdom by rolling back environmental laws.
Campaigns
The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.
Kaitiakitanga
What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?
Our Advantages
The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.