– Content, Research, Campaigns
Ursula is a creative and strategic communicator working for environmental initiatives and organizations around New Zealand. A graduate from the University of Otago in Ecology with Environment and Society, Ursula has practical experience in both marketing and the development of impact narratives across complex subjects. Through her work she intertwines science, art and regenerative thinking to influence systemic change towards a better world.
After 2 years in North America learning about green growth and sustainable business, Ursula joined the Pure Advantage team to help drive forward the content, campaigns and communications that underpin the focus of the organization and has worked on Financing the Future, The Human Element and Our Regenerative Future. She believes Aotearoa has massive potential to lead the world with targeted and progressive thinking as well as its kinship with indigenous Māori values.
Ursula is passionate about reconnecting people with our natural ecosystems, she does this through her work and in facilitation of mindfulness workshops and meditation retreats in Auckland. You can follow this side of her business @ursulagriffen