A Nod to NZ: What can we make of the advice from the UK’s Committee on Climate Change

The Committee on Climate Change (CCC) spoke firmly: the UK should legislate as soon as possible for a net zero economy by 2050. When the target is set in concrete, it’ll be, by some distance, the most purposeful climate commitment in the industrialised world. Those who don’t think our Zero Carbon Bill goes far enough — and those that do — should take note. If you hadn’t heard of net zero, you...

Cool Beans

In the first in a series of articles of New Zealanders championing organic farming, Pure Advantage talks to New Plymouth based IncaFe founding director Joop Verbeek about the importance of growing organic coffee the natural way. Joop believes that “for nature to work best we should respect the soil, its water and all that lives in it. For the land to produce best we should respect the hands that...


Auckland: 11 November 2013 Pure Advantage today announced that the first two of its seven green growth work streams are now underway, backed by major financial institution Kiwibank and Z Energy, New Zealand’s largest retail fuel supplier. Duncan Stewart, Pure Advantage CEO says the primary focus of the green growth work streams is to produce successful commercial strategies and deliver specific...

100% Pure Fantasy? Living up to our brand

Matt Stewart interviews some of the characters involved in developing, maintaining and debating New Zealand’s 100% Pure positioning, as he takes a look at Prime Minister John Key’s comparison of New Zealand’s global “100% Pure” tourism marketing campaign to a fast food ad. “It’s like saying ‘McDonald’s, I’m lovin’ it’ –...

Collaboration rules: Rod Oram, Sunday Star-Times

Rod Oram asserts “two groundbreaking green initiatives risk being watered down by the Government”, in his Sunday Star-Times column from 25 November 2012 – and states that Pure Advantage and the Land and Water Forum offer New Zealand ways to break two of our worst economic development habits.

Read the column as a PDF

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