CategoryCarbon Footprint Reduction

Creating the Future, Not Preventing It

“Environmental efforts that look to make things less bad will ultimately fail, because less bad is not good enough.” This was just one of world renowned Professor Michael Braungart’s thought-provoking judgements of current sustainability initiatives during his recent visit to New Zealand. Prof Braungart is a Chemist, award-winning book author, co-founder of the Cradle to Cradle® design concept...

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