Eva Collins

AuthorEva Collins

Eva Collins is an Associate Professor of Strategy at Waikato Management School. She is the Co-Chair of the University of Waikato's Sustainability Committee, and Sustainability Coordinator for Waikato Management School. Her teaching and research focuses on strategic sustainable business.

Not your typical business graduate

Tomorrow’s business managers need an education that looks radically different from my own – and probably from yours too. We need to prepare graduates for a business environment that is not here yet. We need business managers able to respond to megatrends. A megatrend is not an event, but a long-lasting, disruptive shift. Like a tsunami, it might start small but it quickly becomes irresistible...

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