Dr Barbara Nebel

AuthorDr Barbara Nebel

Dr Barbara’s passion is to enable organisations to succeed sustainably. As CEO of thinkstep Australasia, a locally owned business, she often describes her job as a translator. Translating sustainability into traditional business language. Together with her team she delivers a full range of sustainability services from strategy and materiality assessments through to detailed Life Cycle Assessments and Cradle to Cradle® projects. Originally from Germany, she has been in New Zealand since 2004 and still has not managed to visit every hut in the Tararuas.

Creating the Future, Not Preventing It

“Environmental efforts that look to make things less bad will ultimately fail, because less bad is not good enough.” This was just one of world renowned Professor Michael Braungart’s thought-provoking judgements of current sustainability initiatives during his recent visit to New Zealand. Prof Braungart is a Chemist, award-winning book author, co-founder of the Cradle to Cradle® design concept...

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