Pure Advantage

AuthorPure Advantage

Pure Advantage functions as both a generator and communicator of knowledge, undertaking and supporting a variety of green growth-focused research activities and outputs. Through this work, we seek to disseminate cutting-edge theory and practice that will transform how New Zealanders understand and manage the relationship between the environment and the economy. We advocate for economic models that generate both profitability and positive social and environmental outcomes. In promoting these models we seek to uphold the ethical imperatives of impact investment while also dispelling any lingering misconceptions around wealth creation and environmental protection being contradictory goals.

A tree for every Kiwi to be planted in 2017

New Zealanders are being challenged to plant 4.7 million native trees next year – one for every person in the country. This is the first step in an ambitious plan to create a movement where all Kiwis come together to help restore and enhance our environment, encourage biodiversity in our cities, clean our air and waterways and make a difference to climate change. The challenge comes from Trees...

Victoria Ransom and Katherine Corich bring a global view to the Pure Advantage green growth campaign.

Internationally successful kiwi entrepreneurs Victoria Ransom and Katherine Corich were today announced as new trustees for Pure Advantage, the business-led green growth organisation. Ransom, the co-founder of social marketing software firm Wildfire, and Sysdoc Group founder Corich reinforce a high-powered group of trustees that includes founder Phillip Mills, Sir Stephen Tindall, Jeremy Moon...

On a Mission to Create Power from Sunshine

Eco warrior turned solar energy innovator Andy Booth has a vision for New Zealand. The former Greenpeace director would like us to win the global race to become the first country to be 100% powered by renewable energy. “Most New Zealanders want to do right by the environment, and we have a history of leading the way on environmental issues – just look at our decision to ban nuclear-powered...

Tesla battery gamechanger: Vector chief

Tesla founder Elon Musk has unveiled new lithium-ion batteries for home and commercial use. Photo / Getty Images

– by Grant Bradley Vector chief executive Simon Mackenzie believes Tesla’s new batteries will help transform the energy sector. He said the battery – which can store large amounts of energy in a small space and at a relatively low cost – was the biggest technology advance he’s seen in his 30 years in the energy industry. “Looking into the future it completely...

Subscribe to our newsletter

Subscribe to our newsletter

Join our mailing list to receive the latest news and updates on Pure Advantage and New Zealand's Green Growth. 

Thanks, you have been subscribed.