Green growth key for NZ business focus – TV3 Firstline

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TV3 Firstline, 15 November 2012

Firstline speaks to Pure Advantage chairman Rob Morrison about the latest report released by Pure Advantage that identifies several key economic opportunities for New Zealand in areas such as sustainable agriculture, biotechnology and geothermal energy.

Pure Advantage trustee Rob Morrison on TV3 Firstline

New Zealand has the potential to add billions to the economy by embracing green growth, according to a report released today.

The report commissioned by not-for-profit organisation Pure Advantage identifies several key economic opportunities for New Zealand in areas such as sustainable agriculture, biotechnology and geothermal energy.

Pure Advantage chairman Rob Morrison spoke to Firstline this morning.

About the author

Pure Advantage
Pure Advantage

Pure Advantage functions as both a generator and communicator of knowledge, undertaking and supporting a variety of green growth-focused research activities and outputs. Through this work, we seek to disseminate cutting-edge theory and practice that will transform how New Zealanders understand and manage the relationship between the environment and the economy.

We advocate for economic models that generate both profitability and positive social and environmental outcomes. In promoting these models we seek to uphold the ethical imperatives of impact investment while also dispelling any lingering misconceptions around wealth creation and environmental protection being contradictory goals.

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