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The outputs of our work programme flow through three primary channels – content, research and campaigns – and comprise a diverse range of activities.

O Tātou Ngāhere

Our Regenerative Future

Financing The Future

The Human Element

Our Forest Future

Net Zero New Zealand


What does it take for Aotearoa New Zealand to lead in addressing big challenges like climate change or threats to
freshwater and ecosystem health? Where do you even start in trying to answer such a question?


Our Advantages

The strength and richness of our science, our abundant natural resources, and the clarity of our bicultural leadership, place Aotearoa in an exciting position. Pure Advantage is proud to help translate these advantages into real-world environmental and economic solutions.

Built Environment

The built environment, and the construction and building sector, has an instrumental role to play as Aotearoa moves towards a healthier, zero carbon nation.


Unleashing the taniwha means finding our niche on net zero markets, identifying sunrise supply chains and becoming even better at what we’re good at.

Nature-based Solutions

To fully harness nature as a climate solution, we must completely reframe the way we view our natural resources and landscapes.


Recent advice from the Climate Change Commission (CCC) confirms that New Zealand is not on track to meet its 2050 targets, earmarking an increase in renewable energy as a leading priority.

Smart Systems

Smart systems make optimal use of all the interconnected information and agents available to more efficiently optimise the use of limited resources for the benefit of society.


Nurtured right, trust can continue to be among our greatest assets for enduring prosperity and resilience in New Zealand’s journey towards a more sustainable future. 

Aotearoa – ‘A place where talent wants to live – which is about looking after our pristine environment as much as anything’

– Sir Paul Callaghan

What we’re vibing

The device that reverses CO2 emissions

Cooling the planet by filtering excess carbon dioxide out of the air on an industrial scale would require a new, massive global…

New data analysis agreement offers insights into carbon market development

As the implementation of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) continues…

The UK has released its Hydrogen Strategy

This strategy sets out the approach to developing a thriving low carbon hydrogen sector in the UK to meet ambition for 5GW of low carbon hydrogen production capacity by 2030.

Hydrogen: the Middle East’s next black gold

Middle Eastern oil producers are making a big bet on hydrogen, the clean fuel that has been generating a lot of interest across the globe since the onset of the Covid-19 pandemic

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Thank you! Here's the download link - Carbon Sequestration by Native Forest – Setting the Record Straight