“I am involved in Pure Advantage, because I believe it is what will give this country a competitive advantage. As the world looks for greener – food, beverage, tourism, energy, technology, fashion, etc, business opportunities will emerge. With a Pure Advantage and some haste, we can grab these opportunities. Creating wealth for all New Zealanders.”
Geoff was the founder and CEO of 42 Below Limited which was a listed company for three years prior to its sale to Bacardi in late 2006. Prior to 42 Below, he was a Managing Partner and Board Member of DDB Advertising for two years and was a Client Service Director and Management Team Member for Saatchi & Saatchi in Wellington for eight years. Geoff is also a board member of the Melanoma Foundation and Advisor to Air New Zealand’s ‘Grab a Seat’ initiative. Geoff is currently the Chairman of Ecoya, a luxury scented candle and skincare company.