Geoff Ross

  • Reset

Geoff-Ross“I am involved in Pure Advantage, because I believe it is what will give this country a competitive advantage. As the world looks for greener – food, beverage, tourism, energy, technology, fashion, etc, business opportunities will emerge. With a Pure Advantage and some haste, we can grab these opportunities. Creating wealth for all New Zealanders.”

Geoff was the founder and CEO of 42 Below Limited which was a listed company for three years prior to its sale to Bacardi in late 2006. Prior to 42 Below, he was a Managing Partner and Board Member of DDB Advertising for two years and was a Client Service Director and Management Team Member for Saatchi & Saatchi in Wellington for eight years. Geoff is also a board member of the Melanoma Foundation and Advisor to Air New Zealand’s ‘Grab a Seat’ initiative. Geoff is currently the Chairman of Ecoya, a luxury scented candle and skincare company.


Add comment


We are in a time of unprecedented change and invite you to contribute to our new narrative with an opinion, essay, video or illustration. Click here to find out more.
Join us

Subscribe to our newsletter