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Pure Advantage commissions and solicits content – articles and thought leader pieces – to be published on its media platform and shared across other media. This content investigates, communicates and encourages debate around business-focused opportunities that will improve New Zealand’s future green economic growth and social and environmental performance.

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The economic viability of green electrolytic hydrogen

Bob Beth looks at current global trends around hydrogen generation from renewable energy, and drills into the benefits and opportunities for Aotearoa New Zealand to take a policy leadership role – and be open for business to accelerate the adoption of hydrogen infrastructure. Advances in energy capture are advances in human destiny. – Steven Pinker “Enlightenment Now…” The current...

There’s more to seaweed than just a superfood

I am sure many of us have walked along a beach after a storm and witnessed seaweed strewn amongst the sand. Many of us would consider it to just be a foul-smelling “weed” without realising that most of us consume seaweed every day in food products such as sushi or miso soup, or seaweed extracts in foods such as ice cream, and yogurt. Humans have eaten seaweeds for tens of thousands of years and...

Adding value to food waste

Over recent years, we’ve not only started to change the way we think about environmental issues but have actively begun making changes in the way we behave when it comes to consuming. At home, we compost all of our vegetable and fruit waste, grow our own vegetables and have planted an almost entirely edible backyard of fruit trees. We’re by no means fully self-sustainable but we are trying to do...

A radical shift is needed in the intention, goals and culture of our investment and business ecosystems

Currently there is a surge of writing and talk about how we can best support purpose-led investors, entrepreneurs and their companies to scale.  In this article Rebecca Mills summarizes existing approaches and makes a case that although they’re helpful, it’s a shift in perspective that may help us more rapidly achieve the outcomes we want.  What’s even better is there’s scientific proof that this...

Let’s talk traffic – lessons for Queenstown from Oslo

Many in Queenstown envisage a relatively car free town centre – see the Town Centre Master Plan – to allow maximum room for, and better quality experience of interaction, business and recreation. Congestion, lack of parking and general difficulties in getting from A to B are well known in the town and have been a focus of local discussion for many years now. It’s a hot discussion point in...

The last will and testament of oil and gas

The New Zealand Institute of Economic Research has produced a next-to-useless report on our oil and gas sector. It is pure Past As Future (PAF), which is even worse than Business As Usual (BAU). It harkens back to the local sector’s glory days in the early 2000s when oil and gas production peaked and money for more exploration was ramping up. It takes no account of how dramatically the global oil...


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