“I joined Pure Advantage because as head of a family business I believe it is essential to invest for the future. New Zealanders must take decisive action. There is the obvious imperative of combating climate change. We must also sustain our export businesses and if New Zealand is seen to be less than a leader in environmental responsibility, international customers for our premium products, expecting us to live up to our clean green image, will shop elsewhere. Now is the time to take the opportunity for the sake of the next generations.”
Sir George Fistonich founded Villa Maria Estate in Auckland in 1961. With vision and determination he has steered the company to a position where it has become New Zealand’s leading winner of award wines, both locally and overseas. In 2004, Sir George Fistonich was short listed as one of the 50 most prominent figures in the wine industry by UK Wine International magazine and in 2005 he was named NZ’s Ernst & Young Entrepreneur of the Year. It was in 2009 that Sir George received his greatest honour to date – a knighthood for his services to the NZ wine industry.