Rob Swan, environmental campaigner and first person to walk to both poles, introduces us to his take on Pure Advantage. We’ll be loading the full version of Rob’s inspirational speech from the Pure Advantage launch on our youtube channel in the coming days.
About the author
Pure Advantage functions as both a generator and communicator of knowledge, undertaking and supporting a variety of green growth-focused research activities and outputs. Through this work, we seek to disseminate cutting-edge theory and practice that will transform how New Zealanders understand and manage the relationship between the environment and the economy.
We advocate for economic models that generate both profitability and positive social and environmental outcomes. In promoting these models we seek to uphold the ethical imperatives of impact investment while also dispelling any lingering misconceptions around wealth creation and environmental protection being contradictory goals.