Pure Advantage Launches

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Last night in Auckland the Pure Advantage campaign was launched.

The evening was MC’d by Rod Oram, and featured four of our trustees – Geoff Ross, Phillip Mills, Rob Morrison, and Chris Liddell introducing the country to their vision of a sustainable competitive advantage that benefits all New Zealanders.

Environmental scientist Tim Flannery espoused his support for the initiative, and Robert Swan OBE, the first man to walk to both the south & north poles, spoke passionately of his first hand experiences with climate change.

Check back early next week for video highlights from the evening, and for a longer version on our Youtube channel.

Justine Smyth, Phillip Mills, Rob Morrison, Joan Withers, Robert Swan, Jeremy Moon, & Sir George Fistonich (L-R)

The launch has generated a great deal of interest and discussion in the media, some links to the latest coverage here:

7 July 2011  |  Scoop  |  Pattrick Smellie

Fresh Face of NZ Business Challenges Govt to Clean Tech Push

7 July 2011  |  TV3 News  |  Hillary Barry  Mike McRoberts  |  17.34

Full Bulletin Video

7 July 2011  |  One News  |  Rob Morrison  |  3.53

Group Aims to Close Clean Green Reality Gap

8 July 2011  |  NZ Herald  |  Brian Fallow

Big Names on Board for Green Growth Group

8 July 2011  |  Stuff Richard Meadows

Group Backs ‘Clean Green’ Image

8 July 2011  |  Radio NZ  |  Pure Advantage

Pure Advantage from Nine till Noon

About the author

Pure Advantage
Pure Advantage

Pure Advantage functions as both a generator and communicator of knowledge, undertaking and supporting a variety of green growth-focused research activities and outputs. Through this work, we seek to disseminate cutting-edge theory and practice that will transform how New Zealanders understand and manage the relationship between the environment and the economy.

We advocate for economic models that generate both profitability and positive social and environmental outcomes. In promoting these models we seek to uphold the ethical imperatives of impact investment while also dispelling any lingering misconceptions around wealth creation and environmental protection being contradictory goals.

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