“I believe that having a sustainable approach to environmental issues and achieving economic growth in NZ are not mutually exclusive objectives. We need to be smart and innovative in order to increase jobs and incomes for New Zealanders, and to capitalise on our resources and the skills we have already developed and those we need to hone.Tourism is a key contributor to New Zealand’s GDP and is an important precursor of trade links. We are now becoming adept at targeting growth markets but we need to ensure our NZ brand does not suffer reputational damage as we compete with other international destinations for visitor growth.We have also shown that NZ can lead the way in renewable energy and the expertise that has been created in geothermal development here in NZ that is now being exploited offshore. Pure Advantage is focused on conducting robust analysis so that as a nation we can have fact based discussions on those issues that are critical for our economy today and into the future.”
Joan Withers is a professional company director with an extensive background in media. She is currently Chair of Mighty River Power and Auckland International Airport and is Deputy Chair of TVNZ. She is on the Advisory Board of The Treasury and is a Trustee of Sweet Louise, the Tindall Foundation and Grow Our Own Workforce, a project charged with increasing the representation of Maori and Pacific within the Counties Manukau District Health Board workforce. She has formerly held CEO positions at Fairfax Media and The Radio Network.